Associate Social & Community Manager (MadeGood)

Join Riverside Natural Foods Ltd., a Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2030, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together.

You can learn more about us at www.riversidenaturalfoods.com.

Primary Responsibilities:

We're hiring an Associate Social & Community Manager to help shape, build, and grow MadeGood's presence across social media communities. This isn't a traditional community management role. It's an opportunity to help define how a beloved brand shows up in culture, build relationships with consumers in real time, and establish the voice, behaviors, and systems that will power MadeGood's community strategy for years to come.

MadeGood has a passionate and growing fanbase. We're looking for someone who is genuinely obsessed with social media, internet culture, emerging platforms, creators, trends, and the conversations shaping what people care about today. You'll be expected to live at the intersection of culture, community, and content, constantly identifying opportunities for MadeGood to participate in relevant conversations, show up in unexpected places, and build authentic connections with consumers.

In this role, you'll serve as both the frontline voice of the brand and a cultural scout, spotting emerging communities, trends, creators, and moments that can help make MadeGood relevant, relatable, and lovable. You'll help create the infrastructure, guidelines, and processes that enable best-in-class community management while working cross-functionally across Social, Brand, Creative, PR, Customer Experience, and agency partners to bring ideas to life.

Approximately 70% of this role will focus on community management and social media support. The remaining 30% will support broader brand communications initiatives, including influencer programs, PR, partnerships, experiential activations, and special projects. Reporting to the Senior Marketing Manager, Brand Communications, and working closely with the Social & Influencer Marketing Manager, you'll own day-to-day community engagement and support social content execution while gaining exposure to the broader brand communications function.

Community Management & Engagement

• Serve as the frontline voice of MadeGood, engaging with consumers in a friendly, thoughtful, timely, and on-brand way.

• Own daily community engagement across MadeGood’s social platforms, including comments, direct messages, mentions, and tagged content.

• Proactively engage in relevant cultural and community conversations where MadeGood can participate authentically.

• Identify highly engaged fans, advocates, creators, and potential community partners.

• Build meaningful relationships with community members by identifying opportunities to engage beyond standard responses.

• Monitor consumer conversations, questions, feedback, and sentiment, escalating sensitive or complex issues when appropriate.

• Partner closely with Customer Experience to ensure consistent responses, seamless handoffs, and timely issue resolution.

• Help maintain and evolve community management guidelines, response templates, brand voice standards, and escalation processes.

Social Content Support & Publishing

• Support the scheduling and publishing of organic social content under the direction of the Social & Influencer Marketing Manager.

• Conduct quality assurance checks to ensure posts are accurate, properly formatted, tagged correctly, and published on time.

• Help maintain the social content calendar, tracking assets, approvals, publishing dates, and campaign milestones.

• Support the execution of platform-native social content, including light editing, formatting, filming, and content capture as needed.

• Assist with sourcing community content, user-generated content, and social-first creative opportunities.

• Coordinate with internal and external partners to collect the assets and information required for social publishing.

• Stay current on platform features, best practices, emerging formats, and changes across Instagram, TikTok, Reddit and other relevant channels.

Community-Led Content, Insights & Programs

• Identify opportunities to amplify user-generated content, customer stories, product love, and community-led moments.

• Monitor social conversations, brand sentiment, share of voice, cultural trends, competitor activity, and platform behavior to help keep MadeGood relevant and responsive.

• Coordinate Surprise & Delight initiatives, giveaways, product seeding and gifting, community appreciation programs, including recipient communication, product coordination, shipping, tracking, and follow-up.

• Help manage inbound creator, partnership, and community requests, routing opportunities to the appropriate team members.

• Capture and share recurring community questions, feedback, insights, and content opportunities with the broader marketing team.

• Support monthly social reporting by tracking topline community management and organic social KPIs, maintaining reporting trackers, and surfacing notable trends and learnings to the Social & Influencer Marketing Manager.

• Support social listening and sentiment reporting around campaigns, product launches, and key brand moments.

Brand Communications Support & Special Projects

• Support the execution of broader brand communications programs, including influencer campaigns, PR initiatives, partnerships, experiential activations, product launches, and events.

• Help coordinate campaign timelines, assets, approvals, product shipments and cross-functional deliverables.

• Conduct research on consumers, competitors, cultural trends, creators, media opportunities, and potential brand partners.

• Assist with developing presentations, briefs, campaign recaps, performance reports, and other internal materials.

• Support project tracking by documenting action items, maintaining timelines, organizing working sessions, and following up on deliverables.

• Jump into priority projects across Brand Communications as business needs evolve.

Education and Qualifications:

• 2–4 years of experience in social media, community management or brand communications.

• Experience using social publishing, community management, listening, or analytics tools such as Sprout Social, Meta Business Suite, or similar platforms.

• Comfort working in PowerPoint, Excel, and Canva; familiarity with basic photo or video editing tools is an asset.

Skills and Abilities:

• Deep passion for social media, internet culture, emerging platforms, creators, and online communities, with a natural instinct for spotting what's next before it becomes mainstream.

• Ability to identify cultural moments, trends, conversations, and communities where MadeGood can authentically participate and create value.

• Strong point of view on social content, platform behaviors, and what makes brands relevant in culture.

• Entrepreneurial mindset with excitement for building processes and infrastructure from the ground up.

• Highly organized and detail-oriented, with the ability to manage multiple tasks, deadlines, and workstreams at once.

• Sound judgment and confidence identifying when consumer questions or issues should be escalated.

• A collaborative mindset and the ability to work effectively with Social, Brand, Customer Experience, Creative, PR, and agency partners.

• A proactive, curious, and solutions-oriented approach, with an eagerness to learn and grow within social and brand marketing.

Functional & Leadership Competencies:

• Community & Cultural Opportunities – Identifies actionable community, creator, trend, cultural, or partnership opportunities.

• Community Growth – Identifies and nurtures engaged fans, creators, community groups into ongoing brand advocates

• Community Insights & Influence – Drives consistent delivery of actionable consumer, cultural, and community insights that inform content, campaigns, partnerships, and brand decisions.

• Consumer & Community Orientation — Demonstrates a strong understanding of consumer needs, conversations, and behaviors and builds authentic relationships that strengthen trust in the MadeGood brand.

• Communication & Brand Stewardship — Communicates clearly, thoughtfully, and consistently while protecting and strengthening MadeGood’s brand voice across consumer touchpoints.

• Collaboration & Cross-Functional Partnership — Works effectively across Social, Brand, Customer Experience, Creative, PR, agencies, and other partners to deliver coordinated outcomes.

• Judgment & Accountability — Takes ownership of day-to-day responsibilities, exercises sound judgment, and appropriately escalates sensitive or complex issues.

• Executional Excellence — Demonstrates strong attention to detail, organization, prioritization, and follow-through while managing multiple workstreams and deadlines.

• Curiosity & Continuous Learning — Maintains awareness of evolving platforms, cultural conversations, creators, trends, and consumer behaviors and applies relevant learnings to the work.

• Proactivity & Agility — Anticipates needs, identifies opportunities, solves problems, and adapts effectively as priorities and business needs evolve.

Key Accountabilities

Responsibility

KPI / Metric

Target

Community & Cultural Opportunities

Number of actionable creator, cultural, trend, community, or partnership opportunities identified, socialized, and activated by the brand

Quarterly target to be established

Community Growth

Number of engaged fans, creators, advocates, and community groups identified and nurtured into ongoing brand relationships, programs, content, or partnerships

Quarterly target to be established

Community Insights & Influence

Delivery of actionable consumer, community, cultural, and trend insights that directly inform content, campaigns, partnerships, or brand initiatives

To be established

Community Responsiveness

% of social comments, DMs, mentions, and tagged content responded to within established response-time standards

Target to be established

Community Engagement Quality

% of community interactions meeting brand voice, quality, and response guidelines

Target to be established

Consumer Issue Resolution

% of issues appropriately routed/escalated and resolved within agreed service levels in partnership with Customer Experience

Target to be established

Social Publishing Excellence

% of scheduled organic social posts published accurately and on time without preventable errors

Target to be established

Content Calendar Management

% of assigned social deliverables with assets, approvals, and publishing requirements completed by deadline

Target to be established

Community & Social Insights

Delivery of recurring community, sentiment, trend, and performance insights through monthly reporting

Monthly / target thresholds to be established

Community-Led Opportunities

Number and/or quality of actionable UGC, advocacy, creator, cultural, or community opportunities identified and surfaced

Target to be established

Community Programs

% of assigned Surprise & Delight, gifting, seeding, and giveaway initiatives completed accurately a