Associate Marketing Manager, Portfolio Marketing

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role

We're looking for a proactive Associate Marketing Manager to lead marketing initiatives across two closely linked areas: team-wide, cross-journal marketing campaigns that support the wider team's goals, and marketing support for a broad portfolio of partnership titles and international society-owned journals. You'll work closely with local and global marketing teams, the editorial team, and partner societies to drive submission growth, author engagement, and brand impact for your assigned portfolio in the China market. The role also calls for comfort managing and interpreting large volumes of data to inform marketing decisions, and you'll partner with our internal Data and Technology team to explore and implement innovative AI-driven programs that optimize the effectiveness of cross-journal campaigns.

What You'll Do

• Develop and implement marketing strategy and plans for cross-journal campaigns, ensuring alignment with the overall business growth strategy and consistency of messaging and branding across local and global marketing channels.
• Develop and implement the marketing plan for a portfolio of key partnership titles and international society-owned journals, driving article submissions, open access revenue growth, and author base growth in line with China business goals.
• Oversee the planning, execution, and optimization of marketing campaigns across events, social media, digital, and other third-party platforms, ensuring campaigns are delivered on time, within budget, and meet marketing-influenced targets.
• Provide day-to-day marketing support for the partner journals portfolio, including partner communications, content and EDM delivery, and event/webinar support, to maintain strong partner relationships and drive engagement.
• Develop annual marketing budget plans tailored to the China market, set KPIs, track marketing-impacted results, and maximize ROI.
• Build and manage relationships with key opinion leaders, scientific societies, and China partners to enhance brand recognition and strengthen partnerships.
• Collaborate with internal stakeholders — including local and global Marketing, Editorial, and Data Analytics — and partner with the internal Data and Technology team to explore and implement innovative AI-driven