About this role
Associate Manager, Trade Marketing Shavers & Lighters
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.
Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.
JOB DESCRIPTION
The Associate Manager, Trade Marketing Shavers & Lighters Nigeria leads Trade Marketing activities in the country for the Blade Excellence (Shavers) and Flame for Life (Lighters) categories with a primary focus on accelerating growth in Nigeria through distribution expansion, channel development and execution excellence, particularly within the strategic traditional trade channels, bookstores and modern trade channels.
The role translates regional and global strategies into locally relevant trade and commercial plans, ensuring strong distributor engagement, execution excellence and alignment with business objectives.
It identifies and unlocks growth opportunities through customer segmentation, loyalty and engagement programs, and whitespace channel development, while establishing the Trade Marketing fundamentals and route-to-market capabilities required to develop BIC's other categories across the cluster.
Working closely with Sales, Marketing and distributor partners, the role contributes to increasing market coverage, strengthening brand visibility and building sustainable, profitable growth.
MAIN RESPONSIBILITIES / TASKS
Trade Marketing Strategy & Planning Build and implement annual Trade Marketing plans by category, channel and customer, aligned with cluster growth objectives and the stationeries acceleration priority in Nigeria Translate global and regional brand strategies into locally relevant trade initiatives that drive penetration, distribution, visibility and demand growth Adapt plans to Nigerian market specificities: traditional trade dominance, wholesalers, sub-distributors and emerging channels Identify growth opportunities to recruit new consumers and increase category penetration: assortment recommendations, visibility programs and channel activation…
Distributor Management & Capability building Act as the distributor's primary counterpart for all Marketing matters (activation plans, POSM, merchandising, trade programs), in coordination with the Business Development Manager, who owns the commercial relationship Build strong relationships and ensure alignment on priorities, execution standards and business objectives Build distributor marketing and merchandising capabilities through training and best-practice
In-store Execution Excellence Define and deploy merchandising and visibil