Associate Manager, Toy Marketing, Barbie

Job title: Associate Manager, Toy Marketing, Barbie

About the Role Collaborate with the Toy Marketing Manager to shape the toy portfolio strategy, pricing architecture, and development pipeline. Translate consumer insights into actionable strategies and drive multi-year roadmaps that balance innovation with refresh cycles.

What You'll Do

• Develop toy strategy by segment (core, premium, collector, preschool, etc.).
• Manage toy pricing architecture and competitive positioning.
• Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
• Own consumer/play insights specific to toy usage and play patterns.
• Collaborate with Design/R&D to bring toys from concept to shelf.
• Coordinate with regional commercial teams to gain buy-in to global product strategies at all levels.
• Own toy business performance (revenue, margin, SKU productivity).
• Provide input to Brand Marketing on packaging, messaging, and feature storytelling.

What We're Looking For

• 5+ years (3 with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Project management: Managing complex product development timelines.
• Roles in category management, product marketing, or product development.
• Experience partnering with design and manufacturing.
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
• Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis).
• Product strategy & roadmap: Ability to define toy segments, pricing ladders, and innovation cycles.
• Collaboration with design/R&D: Comfort working with creative, engineering, and manufacturing teams.
• Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.
• Business & financial management: Strong grasp of SKU productivity, margin targets, and overall toy category P&L.
• Financial acumen: Experience with P&L at the brand or category level.
• Communication skills: Excellent at storytelling, presentations, and influencing senior leadership.
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.

Compensation & Benefits

• Salary range: USD 110,000 – 125,000 yearly.
• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.