About this role
Job title: Associate Manager Stationery, Trade Marketing
Description
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Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.
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Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.
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JOB DESCRIPTION
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MAIN RESPONSIBILITIES / TASKS
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Trade Marketing Strategy & Planning
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Build and implement annual Trade Marketing plans by category, channel and customer, aligned with cluster growth objectives and the stationeries acceleration priority in Nigeria
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Translate global and regional brand strategies into locally relevant trade initiatives that drive penetration, distribution, visibility and demand growth
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Adapt plans to Nigerian market specificities: traditional trade dominance, wholesalers, sub-distributors and emerging channels
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Identify growth opportunities to recruit new consumers and increase category penetration: assortment recommendations, visibility programs and channel activation…
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Distributor Management & Capability building
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Act as the distributor's primary counterpart for all Marketing matters (activation plans, POSM, merchandising, trade programs), in coordination with the Business Development Manager, who owns the commercial relationship
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Build strong relationships and ensure alignment on priorities, execution standards and business objectives
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Build distributor marketing and merchandising capabilities through training and best-practice
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In-store Execution Excellence
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Define and deploy merchandising and visibility guidelines across channels; ensure best-in-class execution of trade initiatives