About this role
KFC Careers
It all started with one cook who created a finger lickin' good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen.
KFC Careers
It all started with one cook who created a finger lickin' good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen.
Associate Manager, Value
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Own the Value portfolio
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Own the value calendar and offer architecture across group, individual and snacking occasions.
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Lead proven value platforms, from program design through national execution.
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Translate consumer, category, macro and competitive inputs into clear optimization actions and future briefs.
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Maintain a prioritized roadmap that balances near-term business needs with a healthy pipeline of scalable value platforms.
- Build commercially strong programs
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Drive the test design, forecast and business case recommendations grounded in sales, transactions, mix, profitability and operational feasibility, in partnership with key x-functional partners.
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Define the consumer proposition, product or bundle architecture, naming, positioning, packaging, merchandising and channel strategy.
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Identify risks, trade-offs and decision points early. Make clear recommendations to the Director, Value and cross-functional leaders.
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Prepare programs for key stage gates, including test alignment, authorization, supply deadlines and national scale decisions.
- Lead readiness and execution
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Build and manage critical paths, workback schedules and cross-functional inputs for market tests and national launches.
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Lead cross-functional working sessions, establish owners and close decisions to keep programs moving.
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Coordinate execution with Operations, Supply Chain, Food Information Technology (FIT), Finance, Digital, Retail Marketing, IMC, Media, Consumer Insights and agency partners.
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Partner with franchisees and NCAC stakeholders to support sell-in, adoption and execution readiness.
- Optimize performance and scale
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Track platform performance, competitive activity, execution quality and consumer response.
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Frame results and recommend actions to improve sales, transactions, frequency, profitability and adoption.
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Recommend whether to optimize, scale, sustain or stop based on evidence and size of prize.
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Capture learning and feed it back into the portfolio, future tests and national program design.
Success measures
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Transaction and sales impact
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Value platform performance
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Test-to-scale conversion
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Execution readiness and franchisee adoption
Education
- BA or BS degree required; MBA preferred.
Experience
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4+ years of relevant marketing, product, category or commercial experience preferred.
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Experience with established CPG brands or in QSR / restaurants preferred.
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Demonstrated experience managing complex cross-functional programs from strategy through execution.
Skills
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Strong commercial judgment with the ability to connect consumer value, pricing, sales, transactions, profitability and operational feasibility.
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Strong analytical, problem-solving and program management skills.
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Clear written, verbal and presentation skills with the ability to influence across functions and with franchisees.
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Ability to translate data and learning into specific recommendations, owners and next steps.
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Comfort working independently and collaboratively in a fast-moving environment.
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Genuine passion for food, customer experience and building repeatable growth platforms.
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Mindset & attributes
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Operator who creates clarity, sets priorities and drives decisions.
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Results-focused, accountable and relentless about execution quality.
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Curious, resourceful and adaptive as consumer and competitive conditions change.
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Collaborative leader who invites different perspectives and builds trust.
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Strategic thinker who can connect details to broader business outcomes.
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High standards, positive energy and a bias for action.
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Salary Range: $105,030 to $110,865 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.