Associate Manager, National Retail Marketing - Modelo

Job Description

Position Summary

The Associate Manager, National Retail Marketing will provide best-in-class marketing support in the planning, development and timely implementation of off-premise and on-premise national retail programming for assigned brands in the Constellation Brands Beer Division portfolio. Working closely with cross-functional marketing teams, finance, sales and agency partners, the Associate Manager will support the creation of insight-driven, tailored campaigns and annual marketing plans that meet internal and external objectives while aligning with the brand strategy in the Constellation Brands Beer portfolio for the Modelo Brand Family portfolio. The ideal candidate will have both a marketing, sales, and consumer obsessed mindset. This role offers the opportunity to bring Modelo's largest national marketing platforms to life in retail. The Associate Manager will translate brand strategy, consumer and shopper insights, sports partnerships, and cultural passion points into innovative retail programs that drive business results and connect with shoppers on a national scale.

Responsibilities

• Support the development and own key aspects of the implementation of a full calendar of short- and long-term national retail campaigns to maximize sales opportunities and consumer conversion at retail.

• Lead the development and execution of programming, including creating and ordering point-of-sale materials, promotional consumer engagement and sweepstakes development, sales support materials, etc.

• Manage day-to-day relationships with agency partners to develop impactful programming

• that meets needs of consumers, satisfies the retailer’s business objectives, and contributes to building brand equity of Constellation’s beer portfolio.

• Write detailed and insights-driven agency briefs, manage campaign timelines, and secure timely printing and shipping prior to in-market launch.

• Work with print production vendors to generate estimates, accurately manage production timelines and deliverables across thematic Point-of-Sale (POS) elements, merchandise, and display enhancers.

• Assist in the annual strategic planning process to manage planning timelines, help align internal Marketing teams, Consumer/Shopper insights, Sales, and agency efforts in the delivery of planning presentations and tools to the Constellation organization and wholesaler network for annual business planning and POS ordering processes.

• Partner with Customer Marketing, Sales, and Field Marketing teams to gather market feedback, identify retailer and shopper needs, and incorporate learnings into the development and optimization of national retail programming

• Help recommend and implement comprehensive retail promotional plans for Modelo’s highest priority national programs, including Modelo College Sports and Soccer platforms

• Recap campaign performance to deliver actionable conclusions and optimize future programs.

• Establish strong cross functional relationships with sales, category, insights, brand, digital experience, media, sponsorship, and field marketing teams to strengthen integrated marketing campaign execution.

• Own assigned portions of the team budget, including purchase order creation, invoice tracking, monthly forecasting, and leading monthly meetings with finance team,

• Maintain strong working relationships with internal and external stakeholders to influence decision making.

• Other duties as assigned.

• Minimum Qualifications

• A Bachelor’s degree, preferably with an emphasis in marketing, is required.

• Minimum of 4 years progressive experience in trade marketing, brand marketing/management, or agency capacities, working with a CPG organization, preferably in the beverage alcohol industry, is required to understand the job function, marketing and sales needs and the three-tier distribution system.

• Strong financial acumen in budget management and processes.

• Must take the initiative to learn and acquire new skills and abilities and improve upon existing systems and processes.

• Ability to thrive on a fast-paced, action-oriented team where priorities change, and time frames are critical.

• Must be agile and adaptable to change.

• Effective communication and presentation skills- written and oral.

• Organized, detail oriented and comfortable with tactical execution including proof reading and copy editing.

• Strong ability to foster working relationships with internal and external stakeholders.

• Motivated self-starter with a sense of urgency, desire to continue learning, and multi-project management & accountability.

• Maturity and responsibility to work successfully within the beverage alcohol industry.

• Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams, SharePoint).

• Preferred Qualifications

• Agency experience is preferred. Must possess successful experience managing agencies in consistently achieving the company’s goals and objectives.

• Experience in marketing to the Hispanic/Multi-cultural consumer and trade is preferred. Fluency in business-level Spanish is a plus.

• Experience in shopper marketing, trade marketing, or retail activation preferred.

• Interest or experience in sports marketing, sponsorship activation, or fan engagement, with an understanding of how consumer passion can translate into compelling retail programming

• Strong creative judgement, with the ability to evaluate marketing materials and provide actionable feedback that enhances strategic alignment and enhances shopper engagement

• Physical Requirements/Work Environment

• Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Travel