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Associate Manager, Global eComm & e-Retail Activation & Content, OPI

Wella International Operations Switzerland Sàrl
Calabasas, CA (Hybrid - 3 days Onsite)
Hybrid

About this role

Job title: Associate Manager, Global eComm & e-Retail Activation & Content, OPI

About the Role As the Associate Manager, Global eComm & e-Retail Activation & Content, OPI, you will play a pivotal role in driving growth of OPI’s eComm and eRetail channel activations across platforms (OPI.com, eRetail, and PurePlay Amazon). You will support and execute customized e-commerce plans aligned to the brand’s strategy, with a focus on content strategy, e-commerce best practices, and innovation in the e-commerce space.

What You'll Do

  • Support Sr. Manager with activation and strategy for OPI.com, eRetail, and PurePlay (Amazon).
  • Manage end-to-end content production for OPI.com, eRetail, and PurePlay (Amazon), including creation of .com web pages (PDPs, PLPs, blogs, etc.) and merchandising updates based on SEO/AEO best practices.
  • Ensure all deliverables (including digital asset pack deliveries) are on time, aligned to creative briefs and brand guidelines, and properly QA’d before content deployment and go-live.
  • Lead content-related requests with cross-functional teams, including regular management and updates of the global product range plan, marketing calendars, and creative briefs for a seamless end-to-end workflow.
  • Act as a service provider in delivering assets for the OPI brand, innovation, and always-on needs for owned channels.
  • Track channel-level content performance, draw insights, and identify trends to share with cross-functional teams and inform content strategy recommendations for enhancements/optimizations, including assisting the Sr. Manager with KPI-based reports (for OPI.com, eRetail & PurePlay Amazon) with insights and actions to improve performance.

What We're Looking For

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 3-4+ years of experience in e-commerce (with a focus on e-commerce), digital marketing, or retail management roles, with a strong understanding of e-commerce best practices and content-to-commerce strategies.
  • Familiarity with content management systems (CMS) and SEO/AEO best practices.
  • Strong project management, cross-functional collaboration, and ability to manage multiple deliverables to deadlines.

Nice to Have

  • Experience with premium beauty products is a plus.
  • Experience with premium beauty brand activation and Amazon/PurePlay content operations is a plus.

Compensation & Benefits

  • Salary: Not disclosed in the job posting.
  • Benefits: Not disclosed in the job posting.

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