Associate Manager, Author Success Marketing

About the Role Associate Manager, Author Success Marketing is responsible for engaging authors and driving open access (OA) article growth in China. You will collaborate with global marketing, publishing, and editorial teams to guide authors through every stage of their publishing journey and help ensure successful publication and OA growth.

What You'll Do

• Plan and execute marketing campaigns aligned to the author journey, positioning Wiley as a leading open access publisher in China
• Grow measurable OA article submissions and expand Wiley’s OA author community in China, with emphasis on early-career researchers
• Design subject-specific author campaigns, build audience personas and insights to target key researcher communities
• Lead or support author success and accelerator projects to lower barriers to publication and assist manuscript preparation
• Apply AI and marketing automation tools to personalize content and improve campaign efficiency at scale
• Identify and pilot new third-party partners and marketing channels relevant to China's research and academic communities
• Use data-driven insights and analytics to monitor, report, and optimize campaign performance
• Support Forward series journal promotion in China, including editor tour planning and localized promotional content
• Collaborate cross-functionally with editorial, publishing, and global/local marketing teams to align on shared goals

What We're Looking For

• Master's degree; overseas study background a plus
• 3+ years of experience in publishing or a relevant marketing field
• Solid understanding of marketing principles, including author/journal marketing, digital and social media marketing, and marketing KPIs
• Proven experience designing and managing successful marketing campaigns across multiple channels
• Experience with AI and marketing automation tools is a strong plus
• Strong written, verbal, and presentation skills in English; fluency in Mandarin
• Proficiency with Microsoft Office applications (Word, Excel, PowerPoint)
• Able to travel for business

Nice to Have

• Overseas study background
• Experience with AI and marketing automation tools

Compensation & Benefits

• We offer meeting-free Friday afternoons for heads-down work and professional development, and a robust program to foster community, learning, and growth
• We promote fair, transparent pay with competitive compensation and comprehensive benefits
• Salary range is not disclosed in the posting; final offer will reflect location, skills, and competencies