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Associate Director, US Omnichannel/Digital Engagement

Biogen
hybrid
Cambridge, MA Posted Jul 22, 2026

About this role

Associate Director, US Omnichannel/Digital Engagement

This page describes a specific job opening at Biogen.

What You’ll Do

  • Omnichannel Strategy & Experience Architecture
  • Serve as the Omnichannel/Digital subject matter expert and Experience Architect for assigned Therapeutic Area(s).Translate Brand objectives into orchestrated, AI‑enabled customer journeys, spanning awareness through engagement and conversion.Design engagement flows that leverage next‑best‑action recommendations across customer, channel, content, and cadence.Ensure omnichannel strategies are insight‑driven, compliant, measurable, and aligned to Brand and portfolio priorities.Ensure orchestration aligns to Brand funnels while maintaining agility as insights and performance evolve.
  • Brand Partnership & Leadership

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