Associate Director for Slate CRM & Data Analytics (HEA)

Associate Director for Slate CRM & Data Analytics (HEA)

New York, NY

CUNY SCHOOL OF PUBLIC HEALTH

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Associate Director for Slate CRM & Data Analytics

POSITION DETAILS

The CUNY Graduate School of Public Health and Health Policy (SPH) is committed to teaching, research and professional and community service to create a healthier New York City and to promoting equitable, efficient and evidence-based solutions to pressing health problems facing cities around the world. Located in Central Harlem, CUNY SPH is the top-ranked public school of public health in New York City and the tri-state area, ranking among the top 8% of public health schools nationally.

The Associate Director for Slate CRM & Data Analytics will provide strategic and technical leadership for CUNY SPH's Technolutions Slate CRM environment and related recruitment, admissions, marketing, and enrollment technologies.

Serving as the School's lead Slate administrator and CRM subject-matter expert, the Associate Director will be responsible for the architecture, configuration, integration, optimization, and long-term development of Slate and its connected systems. The position will work closely with Admissions, Communications and Marketing, Information Technology, CUNY Central, and other stakeholders to translate institutional priorities and business requirements into scalable technical solutions.

Reporting to the Director of Admissions, the Associate Director will lead CRM development, automation, systems integration, data governance, reporting, and technology optimization efforts supporting the prospective student lifecycle from initial inquiry through application, admission, and enrollment. The position will also identify opportunities to reduce manual processes, improve data quality, strengthen reporting capabilities, and introduce new technologies that advance recruitment and enrollment goals.

Key duties include but are not limited to:

Serve as the lead system administrator and technical owner for CUNY SPH’s Technolutions Slate environment, overseeing system architecture, configuration standards, optimization, performance, and long-term development.

Develop and execute a strategic roadmap for Slate and related admissions, recruitment, enrollment, data, and CRM technologies in alignment with the priorities of the Admissions Office, institutional goals, and CUNY-wide governance.

Architect, configure, maintain, and optimize Slate functionality, including forms, queries, reports, dashboards, rules, populations, workflows, portals, communications, source formats, permissions, and automation.

Lead the design, development, implementation, testing, documentation, and ongoing maintenance of an API-based integration between SOPHAS/Liaison CAS and Slate to support reliable transfer of applicant, application, program, decision, and related admissions data between the two platforms.

Manage and optimize integrations and automated data exchanges between Slate, SOPHAS, CUNY systems, third-party vendors, and other admissions or enrollment technologies, including field mapping, transformation logic, reconciliation, troubleshooting, and data-quality monitoring.

Partner closely with Admissions leadership and staff to improve annual cycle preparation, prospect and applicant management, application processing, admissions review, decision workflows, applicant communications, enrollment conversion, and related operational processes.

Collaborate with Communications and Marketing on lead management, audience segmentation, nurture campaigns, attribution, campaign tracking, and prospective student engagement where those functions intersect with Slate and the admissions funnel.

Establish and maintain CRM data standards, governance practices, field architecture, permissions, documentation, and quality-control procedures, and regularly audit data integrity and system performance.

Develop advanced reports, dashboards, queries, and analytical frameworks that support Admissions leadership and institutional stakeholders with insights into recruitment, applications, admissions, enrollment, conversion, and related performance.

Translate business requirements into scalable technical solutions, lead CRM and enrollment technology projects, evaluate emerging technologies, and serve as the primary technical liaison with Technolutions, Liaison/SOPHAS, CUNY Central, Information Technology, and relevant third-party vendors.

QUALIFICATIONS

• Bachelor's Degree and six years' related experience required.
• At least five years of direct technical experience with Technolutions Slate, including system configuration, automation, integrations, data management, and reporting.
• Demonstrated experience designing or maintaining system integrations using APIs, web services, scheduled data exchanges, or related technologies.
• Strong experience with data architecture, relational databases, field mapping, data quality, reporting, and troubleshooting complex system or data-flow issues.
• Demonstrated ability to translate business requirements into technical solutions and lead cross-functional technology projects involving multiple stakeholders.
• Strong communication, documentation, project management, and problem-solving skills, including the ability to work effectively with technical and non-technical stakeholders.

Preferred Qualifications:

• -

• Advanced experience with Technolutions Slate, including forms, queries, rules, workflows, portals, communications, source formats, dashboards, reporting, permissions, and automation.

• Experience with SOPHAS, Liaison CAS APIs, centralized application services, or similar admissions-system integrations.

• Experience supporting graduate admissions, enrollment management, student recruitment, marketing automation, or related higher education operations.

• Working knowledge of SQL and web/data technologies such as HTML, CSS, JavaScript, Liquid, XSLT, XML, or JSON.

• Experience implementing new technologies, developing technical documentation and SOPs, and training staff on CRM systems and business processes.

• CUNY TITLE OVERVIEW

• Manages a College Enrollment function or unit.

• Oversees daily office activities and staff development to ensure efficient and effective enrollment operations

• Assists senior management in developing plans, implementing initiatives and assessing performance

• Recommends and implements improvements to schedules, policies and procedures to advance unit effectiveness

• Serves as resource expert on enrollment practices to resolve complex student issues, and assists students with special circumstances in receiving support

• Plans and executes workshops, orientation sessions, and events to acquaint students with enrollment processes

• Reviews and approves content for print and on-line enrollment materials

• Prepares analytical and statistical reports for management

• May manage professional and/or clerical staff as well as department budget

• Performs related duties as assigned.

• Job Title Name: Enrollment Manager

• CUNY TITLE

• Higher

Education

• Associate

• FLSA

• Exempt

• COMPENSATION AND BENEFITS

• $105,992 - $113,745

• Salary commensurate with education and experience.

• CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.