Associate Director, Creative Video (Multimedia Coordinator)

CONTEXT OF THE JOB:

The Associate Director, Creative Video / Multimedia Coordinator at the University of Delaware is a valued member within the University and Department of Athletics, Community & Campus Recreation (DACCR), upholding and embracing the departmental mission of “Achieving Excellence Together."

The Associate Director, Creative Video /Multimedia Coordinator reports to the Assistant Athletic Director, Video and Multimedia and is responsible for the post-production of video and multimedia services, providing internal and external content. The Associate Director, Creative Video /Multimedia Coordinator is responsible for assisting in creative content and direction for web, social media, recruiting, and in-house video production related to the University of Delaware Athletics and Campus Recreation.

MAJOR RESPONSIBILITIES:

• Drive storytelling video and multimedia content for distribution across bluehens.com, social media, newsletters, in-game digital displays and in other venues.

• Oversee the production and development of social media video content, including hype pieces, behind-the-scenes features, and video reports.

• Work in tandem with the communications team to collaboratively ideate creative storytelling angles and content ideas that are modern, timely, and promote the Delaware Athletics brand.

• Provide coverage of all major events videos from a storytelling perspective, including Fandemonium, Season Kick-Offs, Future Hens Club events, National Signing Days, Donor events, as well as team outreach efforts in the community.

• Create, produce, and post video features, including conducting on-camera interviews and athletic-related video series such as coaches shows.

• Support the development of athletics broadcast and stream commercial spots.

• Coordinate with corporate sales department to help execute online deliverables for corporate partners as well as with Athletics Development on promotion and coverage of events.

• Collaborate with the Social & Digital Director to create new ideas to build brand awareness and exposure across our digital channels via storytelling content.

• Gather footage from Hens home events and practices for use in videos.

• Help edit photography and audio for use on BlueHens.com and social network sites.

• Collaborate with marketing department in the use of digital, social, and other new media to advertise ticket promotions, events or other applicable happenings.

• Help distribute event