Associate Director, Communications & Digital Strategy, CHIP

Associate Director, Communications & Digital Strategy, CHIP

Job Description

Job Responsibilities

Communications & Content Leadership: Lead the development and execution of a comprehensive communications strategy aligned with organizational goals for the Center and in collaboration with SP2 Strategic Communications & Design. Produce and oversee external communications, including newsletters, website content, social media, and guidance. Translate complex ideas into clear, compelling messaging for diverse audiences. Maintain and evolve the organization’s brand voice, editorial standards, and style guide.

Digital Platforms & Technology Management: Serve as primary webmaster for the organization, ensuring timely updates and a high-quality user experience. Manage website content, structure, and occasional functional improvements. Administer CRM and marketing automation tools (e.g., Salesforce, Account Engagement), supporting segmentation, analytics, and reporting. Oversee digital tools and platforms to ensure consistency, efficiency, and alignment with branding, in collaboration with SP2 Information Technology and Strategic Communications & Design. Serve as liaison to external vendors and consultants (e.g., designers, developers, marketing partners).

Marketing Strategy & Audience Growth: Develop and implement marketing strategies to expand audience reach and engagement. Analyze and optimize social media and digital campaigns using performance data and insights. Create marketing materials such as event promotions, graphics, and digital campaigns. Identify opportunities to amplify organizational visibility through media, partnerships, and timely narratives. Identify communications opportunities tied to current events, research, and program initiatives in collaboration with SP2 Strategic Communications & Design.

Project Management & Team Coordination: Own and maintain the editorial calendar, coordinating across the Center and SP2 Strategic Communications & Design to align content and campaigns. Contribute to organizational planning with the Director of Knowledge Management & Marketing and CHIP staff. Coordinate internal workflows and approvals to ensure high-quality, timely deliverables. Manage student workers.

Other Duties as Assigned: Participate in and support activities for the Center and School. Perform additional duties as assigned, including participation in convocation and graduation ceremonies as needed.

Qualifications

• Required

• Bachelor’s and 2-3 years experience

• Strong writing, editing, and storytelling skills

• Experience managing websites and digital content systems

• Familiarity with CRM and marketing automation platforms (e.g., Salesforce)

• Demonstrated project management and organizational skills

• Ability to synthesize complex content into accessible messaging

• Preferred

• Experience with marketing analytics and performance evaluation

• Graphic design, visual, and multimedia communication skills

• Experience in nonprofit, higher education, or mission-driven environments

• Familiarity with tools such as Adobe Creative Suite, WordPress, and collaborative platforms

• Core Competencies

• Strategic thinking paired with strong execution

• Attention to detail and commitment to quality

• Ability to manage multiple priorities and deadlines

• Strong collaboration and relationship management skills

• Adaptability in a growing and evolving organization

• Job Location - City, State

• Philadelphia, Pennsylvania

• Department / School

• School of Social Policy and Practice

• Pay Range

• 55,962.00 - 68,000.00 Annual Rate

• Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job’s level. Internal organization and peer data at Penn are also considered.

• Equal Opportunity Statement

• The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state or local law.

• Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

• University Benefits

• Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.

• Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.

• Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.

• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, a