Associate Director

Job Description

We are looking to hire a GTM Marketing Manager/Associate Director to design and lead Clearwater’s APAC Marketing strategy and execution for the Insurance investment management ecosystem vertical in region . You will have a proven track record in building up and establishing a brand including PR, Digital Channels, Content for Insurance led Events with a strong focus on growth of this segment aligned to business KPIs and revenue targets. We are an exciting company recently acquired by a PE led consortium for USD 8,4B and we have ambitious plans to disrupt the investment management market infrastructure ecosystem.

Responsibilities

• Working closely with the Global Head of Insurance the incumbent will build and deploy a comprehensive GTM marketing strategy aligned to targets, to grow the Clearwater brand through demand & lead generation, content, events and communications.

• Analyze brand positioning and consumer insights and translate brand elements into plans and go-to-market strategies.

• Create and implement effective sales and marketing tools, including management and development of sales collateral, presentations, client success stories and other sales tools to enhance sales team efforts.

• Support channel growth with partner/channel marketing programs.

• Collaborate with Sales, Marketing peers across the globe, Internal agency stakeholders, and Product Marketing to plan and execute new product launches.

• Effectively and concisely present ideas to executives, employees and stakeholders.

Requirements

• 7+ years related marketing and leadership experience in a high growth, action orientated environment.

• Expertise in investment insurance management concepts and /or financial markets, B2B, FinTech business.

• Experience marketing SaaS solutions

• Proven ability to develop brand and marketing strategies.

• Experience using multi-channel approach to identify, capture and nurture marketing qualified leads through the sales funnel from pre-pipeline all the way through booking.

• Strong understanding of digital marketing KPIs, metrics, analytics and reporting methods.

• Thorough understanding of and experience utilizing marketing automation tools and other technology to support the requirements of the demand generation plan.

• Proven track record of coordinating successful PR campaigns.

• Excellent strategic thinking and analytical skills with excellent stakeholder management skills

• Bachelor’s degree in business administration, marketing, communication or relevant field.