Associate Director, Brand Marketing – Body Category

Job title: Associate Director, Brand Marketing – Body Category

About the Role

Naturium is seeking an Associate Director, Brand Marketing – Body Category to define and drive the global brand strategy for Naturium's body portfolio. You will own the brand identity, voice, and growth through strategic GTM and cross-market activation. Reporting to the Global Brand Lead, you will shape how the body brand lands with consumers across retail and culture.

What You'll Do

• Define and own the global brand strategy for Naturium body category, establishing brand world, narrative architecture, and long-range vision

• Develop brand positioning, messaging frameworks, and creative territories that are distinctly ownable for body

• Identify whitespace opportunities in the body category and consumer landscape that the brand can meaningfully own

• Serve as the global brand authority for body across markets, channels, and partners

• Architect the Naturium body world: aesthetic, voice, values, and emotional territory; develop and steward brand guidelines

• Shape the cultural brand calendar with tentpole moments, cultural conversations, and brand-right opportunities

• Forge partnerships and collaborations that deepen consumer connection

• Lead the development of 360° brand campaigns from brief to execution; partner with Creative, Social, PR, and Media teams

• Define the strategic role of each campaign moment within the year-long brand narrative

• Own the go-to-market vision for the Naturium body category; translate global positioning into US-market activation across mass, specialty, and DTC

• Set strategic direction for key retail moments with partners to ensure coherence

• Manage brand performance: oversee regional investment, define brand health metrics, and leverage insights to sharpen strategy

• Cross-functional leadership: align Global Brand, Creative, Sales, Retail, Integrated Communications, and Consumer Insights; mentor junior talent

• What We're Looking For

• Proven track record in global brand marketing and GTM for consumer brands

• Experience defining and executing brand strategy, brand identity, and messaging across markets

• Ability to lead cross-functional teams (Creative, Social, PR, Media, Sales, Retail, Insights)

• Strong storytelling, strategic thinking, and ability to translate strategy into creative briefs and campaigns

• Experience launching 360° campaigns and activation across US mass, specialty, and DTC

• Data-driven with ability to leverage consumer, cultural, and competitive insights

• Strong leadership skills; ability to mentor and build high-performing teams

• Compensation & Benefits

• Salary: USD 130,000 - 160,000 per year

• Bonus eligibility (200% of target over the last seven fiscal years), equity

• Flexible time off, year-round half-day Fridays, hybrid 3 days in-office, 2 days at home

• This role aligns with the company-wide total compensation philosophy described in the posting