Associate Director, Americas, Go-To-Market

Job title: Associate Director, Americas, Go-To-Market

About the Role

Associate Director, Americas, Go-To-Market will lead the strategic vision, market expansion, and commercial execution for two of e.l.f.'s fastest-growing international markets—Canada and Mexico. You will translate global priorities into locally resonant, high-impact go-to-market strategies that accelerate brand growth, deepen consumer engagement, and strengthen retail performance across the region.

What You'll Do

• Lead Regional GTM Strategy: Own and evolve the go-to-market vision for Canada and Mexico, developing annual and seasonal plans aligned to enterprise growth priorities, regional market dynamics, and commercial objectives.

• Identify whitespace opportunities across product categories, retail channels, and consumer segments to unlock incremental growth.

• Demonstrate exceptional written communication skills, crafting clear, impactful messaging tailored to audiences across the Americas.

• Develop high-quality go-to-market program decks that effectively convey strategic insights, brand priorities and regional activation plans.

• Drive High-Impact Launch Excellence: Lead end-to-end regional launch strategy across product introductions, hero franchises, campaign localization, and retailer activation.

• Ensure launches are locally relevant, commercially impactful, and executed with excellence across all consumer and retail touchpoints.

• Serve as Strategic Regional Leader: Act as the senior regional voice for Canada and Mexico, representing market needs, opportunities, and performance within global planning discussions.

• Influence upstream decision-making by bringing forward market intelligence, consumer insights, and competitive dynamics.

• Elevate Cross-Functional Leadership: Partner closely with Global Brand, Sales, Creative, Integrated Communications, Consumer Insights, Commercial Strategy, and Retail Marketing teams to ensure alignment and execution across all initiatives.

• Lead complex cross-functional workstreams and drive decisions with speed, clarity, and accountability.

• Strengthen Retail & Distributor Partnerships: Guide strategic collaboration with key retail and distributor partners to maximize in-market visibility, launch impact, and channel performance across mass, specialty, and e-commerce environments.

• Shape regional sell-in narratives and support key commercial moments.

• Champion Consumer & Cultural Relevance: Translate regional consumer behavior, trends, and cultural moments into actionable strategies that strengthen brand resonance and competitive advantage.

• Identify emerging opportunities across creator ecosystems, local partnerships, and culturally relevant activations.

• Own Regional Investment & Performance: Manage and optimize regional marketing investment across campaigns, launches, and activations, ensuring strong ROI and disciplined financial stewardship.

• Monitor performance against KPIs including sell-through, market share, awareness, retailer productivity, and launch effectiveness.

• Build Scalable Market Playbooks: Capture learnings and develop repeatable frameworks that improve execution and accelerate future launches across international expansion efforts.

• Lead and Develop: Provide leadership across cross-functional teams and external partners, with the potential to mentor junior talent as the regional function scales. Foster a high-performance, solutions-oriented environment that reflects e.l.f.’s entrepreneurial pace and culture.

• What We're Looking For

• Highly strategic, action-oriented leader with strong cross-functional influence and deep market understanding of Canada and Mexico.

• Experience translating global brand priorities into locally resonant GTM strategies and executing launches at scale.

• Excellent written and verbal communication, with the ability to craft clear messaging for diverse audiences.

• Proven ability to lead complex, cross-functional workstreams and make fast, data-informed decisions.

• Strong collaboration with Global Brand, Sales, Creative, Insights, and Retail Marketing; ability to guide retailer and distributor partnerships.

• Comfort operating in a fast-growth, entrepreneurial environment and managing high-impact programs with limited resources.

• Compensation & Benefits

• Salary: USD 130,000 – 160,000 per year.

• Total compensation includes base salary, annual company-based performance bonus, and equity.

• Bonus program: eligible to earn up to 200% of target when company performance exceeds defined goals.

• Benefits include medical, dental, and vision insurance; a retirement savings plan; flexible time off; year-round half-day Fridays; and a hybrid work environment.