Associate Brand Manager

Job title: Associate Brand Manager

About the Role The Associate Brand Manager (ABM) at BIC World supports brand growth and execution across brands, channels, and customers. This role partners with Brand Managers and cross-functional teams to translate brand strategy into disciplined execution and develop a general manager mindset, leveraging strong analytical capability. You will own workstreams, turn data into actionable insights, and contribute to a global impact on BIC's mission.

What You'll Do

• Support execution of annual brand plans, marketing initiatives, and go-to-market programs aligned to revenue, profit, and market share objectives.
• Track brand performance versus plan, identify risks and opportunities, and support course-correction actions to improve results.
• Contribute to brand growth strategies through consumer insights, competitive analysis, and financial input.
• Develop and execute integrated marketing and promotional programs across channels. Assist in creative development and campaign execution with a primary focus on in-store and shopper marketing touchpoints.
• Manage specific initiatives or workstreams (e.g., promotions, campaigns, launches) with increasing ownership and accountability.
• Partner with Sales and Category teams to support customer-facing materials, including presentations, category selling stories, and activation toolkits. Gain exposure to customer meetings, sell-in processes, and joint business planning as appropriate.
• Collaborate with global and cross-functional teams to support alignment on brand strategies and existing roadmap priorities. Support local adaptation processes, ensuring global assets and plans are optimized for regional market needs. Coordinate timelines, inputs, and approvals across global and regional stakeholders.
• Analyze syndicated data and internal performance metrics to track performance and identify trends. Organize, analyze, and synthesize data into clear insights and actionable recommendations. Support ROI analysis and post-event evaluation of marketing and promotional investments.
• Support day-to-day brand operations, including budget tracking, invoicing, SKU setup and maintenance, and coordination of custom items. Manage timelines and cross-functional communication to ensure on-time, high-quality execution.

What We're Looking For

• Bachelor’s degree required; MBA a plus.
• 1–3 years of experience in CPG marketing, brand management, analytics, or commercial roles.
• Strong analytical skills with experience using syndicated data preferred.
• Ability to effectively organize, analyze, and present data with clear takeaways and solutions.
• Strong communication, collaboration, and presentation skills.
• Highly organized with strong project management capabilities.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Nice to Have

• MBA preferred.

Compensation & Benefits

• Not disclosed in posting.
• Equal Opportunity Employer; supports diverse backgrounds and experiences.