About this role
About the Role We’re seeking an Associate Toy Marketing Manager for the Jurassic World Action Figures, Global Brand Team. You will help shape global brand strategies and manage product development for regional markets, delivering marketing programs across global retail and ecommerce within budget. What You'll Do
- Ensure all brand marketing projects are supported by business strategy, objectives and insights.
- Assist in gaining buy-in to global product strategies at all levels, and secure executional commitment from internal partners to activate across key markets and lines of business.
- Work closely with Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights.
- Communicate regularly with regional teams and lines of business to ensure needs are being met.
- Actively manage licensor partner relationships through business performance reporting, product line development updates, and other ad-hoc requests to ensure alignment.
- Prepare for and deliver presentations that convey a strategic message to large audiences; present with confidence to drive brand strategy and products.
- Brief and develop marketing assets by working with internal teams and external agency partners.
- Help develop global marketing campaigns for execution at a local level.
- Monitor key trends, brands and competitors’ performance in all markets.
- Lead global business reporting and analysis.
- Serve as the point of contact for brand inquiries and dissemination of brand information and assets.
- Take initiative to clarify changing business needs and work with cross-functional partners to find solutions. What We're Looking For
- 5+ years (3 years with MBA) experience in marketing, preferably in product development.
- Experience with company/product/marketing rooted in consumer trends.
- Thorough understanding of marketing mix and KPIs.
- Experience analyzing data and managing financials.
- Ability to synthesize data and pull insights to create recommendations.
- Strong skills presenting in front of large groups.
- Highly organized, independent and detail oriented with strong follow-up skills.
- Strong time management, planning and project execution skills.
- Excellent written and verbal communication skills.
- Strong interpersonal skills with the ability to build solid collaborative relationships.
- Passion for toy and entertainment. Compensation & Benefits
- Pay range: USD 110,000–125,000 annually. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.