About this role
Job title: Assistant(e) E-Commerce & Trade Marketing Digital (Alternance)
About the Role As an Apprentice in E-Commerce & Trade Marketing Digital, you will be at the heart of our End Consumer team, supporting online activations, product content management, and the development of new digital channels for the OPI brand. You will collaborate with parfumerie partners such as Sephora, Nocibé, Marionnaud, Printemps, Galeries Lafayette and with major platforms like Amazon and TikTok, under the supervision of your tutor.
What You'll Do
- Manage online client accounts and help optimize product assortments and online search to improve eContent and eMerchandising (Home Page, PLP, PDP, Brand Store); participate in deployment and monitoring of Trade Marketing activities.
- Translate, localize, and optimize content; prepare content toolkits (visuals, SEO guidance, videos, banners); create and share digital content to boost brand visibility.
- Develop and update digital guidelines for Prestige Retail partners (Sephora, Printemps, Galeries Lafayette, Nocibé, Marionnaud, MyOrigines, La Boutique du Coiffeur, Bleu Libellule).
- Develop the OPI France TikTok account: create and animate content; analyse performance and provide recommendations; contribute to the TikTok Shop launch and management with our partner.
What We're Looking For
- You are currently pursuing a Bac+4 to Bac+5 in marketing digital, e-commerce, communication or equivalent, in an alternance program.
- Fluent English required.
- Strong interest in digital marketing, beauty, and e-commerce; enthusiasm for online retail and brand storytelling.
- Ability to translate/localize content and prepare client-friendly content toolkits; comfortable creating digital content.
- Able to collaborate effectively with cross-functional teams and partners, under guidance of a tutor.
Nice to Have
- Experience with TikTok, TikTok Shop, or short-form social content creation.
- Familiarity with online content management, e-merchandising concepts, and content localization.