Assistant Store Manager

About the Role Support the Store Director in inspiring, leading, and developing a diverse team to deliver outstanding results in sales, service, and operational excellence on the Burberry shop floor. Act as a day-to-day leader, coaching in real-time and driving continuous improvement while ensuring a first-class client experience and brand presentation. Deputise for the Store Director when required to maintain continuity of leadership and decision-making. What You'll Do

• Lead and develop a diverse team, setting pace and standards for client experience and sales performance on the shop floor.
• Provide real-time coaching and feedback to build capability and drive continuous improvement.
• Lead onboarding and integration of new team members; support succession planning and career progression within the store.
• Deputise for the Store Director when required, ensuring continuity of leadership and decision-making.
• Champion the Burberry Experience, managing client flow and floor coverage to maximise service standards and minimise wait times.
• Partner with the Store Director to deliver training, briefings, and role-plays that reinforce luxury service and clienteling best practices.
• Build strong relationships with clients and support team members in developing their client books and loyalty.
• Ensure visual merchandising and in-store presentation reflect the brand’s identity and seasonal campaigns impeccably.
• Support commercial performance by taking ownership of designated product categories or initiatives, analysing performance, identifying opportunities, and implementing actions to maximise results.
• Collaborate on commercial initiatives, events, and clienteling activities; contribute insights on local market trends and competitor activity.
• Oversee daily operational routines including inventory management, loss prevention, and stock integrity; resolve customer issues effectively and escalate where appropriate.
• Assist with opening and closing procedures, ensuring security, POS accuracy, and operational readiness.
• Drive use of digital tools and resources to enhance team communication and client experience. What We're Looking For
• Proven experience leading and developing teams on the shop floor, with a track record of coaching and performance improvement.
• Strong commitment to luxury service, clienteling, and building lasting client relationships.
• Experience in onboarding, talent development, and succession planning; ability to deputise for Store Director when required.
• Excellent communication and collaboration skills; ability to partner with store leadership and cross-functional teams.
• Knowledge of visual merchandising standards and ensuring brand presentation on the shop floor.
• Commercially minded with the ability to analyse performance and drive actions to maximise sales and profitability.
• Sound understanding of inventory, loss prevention, POS operations, and store security; comfortable with digital tools to support communications and client experience. Nice to Have
• Experience in luxury fashion or Burberry environment.
• Knowledge of local market trends and competitor activity; ability to translate insights into actions.
• Established client book and network within the Burberry client community. Compensation & Benefits
• Salary not disclosed; benefits and incentive details not specified.