About this role
About the Role
The ideal candidate will be responsible for day-to-day execution of programmatic campaigns, including set-up, testing, campaign optimization and analysis. This role is data-driven, highly organized, and involves collaborating with multiple internal stakeholders and external clients. Based in Los Angeles in a hybrid capacity, with in-office presence required three days per week.
What You'll Do
- Launch, manage, and optimize programmatic campaigns across platforms such as The Trade Desk, DV360, Amazon Ads, and other leading demand-side platforms.
- Within media buys, build 1st & 3rd party audience targets, curate inventory targeting, pull and analyze campaign reporting to inform performance, and optimize media buys according to client goals.
- Collaborate on strategic and tactical programmatic initiatives that drive, engage, and convert qualified traffic.
- Collaborate on day-to-day campaign management and strategy across various internal and external client efforts.
- Perform daily campaign activities including budget management and pacing, forecasting, performance monitoring and optimization.
- Participate in agency relationships and meetings to benefit campaign performance.
- Proactively communicate recommendations, needs, and expectations to internal account managers.
- Create campaign wrap-up reports, including insights and recommendations for future campaigns.
- Stay on top of evolving programmatic trends, DSP innovations, compliance policies, and performance best practices.
What We're Looking For
- 1+ years of experience in digital marketing, 1+ year DSP experience required.
- Strong learner with ability to explore and retain new ideas and concepts thoroughly.
- Strength in interpreting data, deriving insights, and transforming insights into action.
- Highly organized with a keen attention to detail.