About this role
Job Description:
Responsibility
- Oversee RC social for key franchises from KFS planning to daily implementation
- Lead BGC & UGC content creation to drive Pet owner engagement and WOM
- Lead PGC KOL selection, content co-creation with feeds ads and search keywords coordination
- UGC operation and management for WOM
- Drive X-function collaboration for social seeding needs to better convert Content to Commerce
- Superise performance against Red KPIs with agency management, keep optimize and drive improvements in daily operation.
Requirement
- Bachelor degree or above in Marketing, Communication, Business or related field.
- 3+ years experience in MNC marketing function or platform/Social MCN, with proven practical expertise and solid skill set in Red platform planning (KFS) & implementation, MCN background is also preferred
- Excellent interpersonal, project management, communication and influencing skills; ability to collaborate with different stakeholders including pillar marketing, global/regional stakeholder and external agencies.
- Ability to think strategically and build engaging contents with strong leadership
- Red platform/MCN platform practical experience as plus.
- Good command of English and Chinese in both written and verbal.
What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.