About this role
Assistant Marketing Manager
Job description
Marketing :
- Create a corporate marketing strategy and implementation plan, working with Managers to identify future opportunities for brand enhancement
- Manage the marketing budget
- Work with colleagues to develop marketing collateral, including for recruitment and tendering opportunities and brand(s) awareness.
- Take responsibility for external PR & Marketing events and maximize opportunities for communications activities
- Monitor customer satisfaction through market research and feedback and identify actions and campaigns to enhance wherever possible
- Work with agency partners and outside vendors to develop and execute social content in support of brand and marketing initiatives
- Work cross functionally with broader marketing team (content marketing, brand creative, consumer & business support services etc.) to ensure a consistent social media voice
PR :
- To identify press opportunities both internally (programs) and externally (policy & industry/sectoral)
- To keep a diary of press communications activity
- To develop corporate messages and disseminate proactively
- Responsible for developing and maintaining the public images of their clients or organizations. This may involve issuing press releases, promoting press releases, maintaining a social media presence and arranging public appearances.
- Assist in coordinating and hosting press events for all aspects of the company
- Press releases and newsletters and assisting with the planning of various marketing programs.
- Develop a marketing communications plan including strategy, goals, budget and tactics
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Leverage existing media relationships and cultivate new contacts within business and industry media
Social Media :
- To be responsible for all social media activity (Twitter, Facebook, LinkedIn) and manage corporate social media accounts
- Work with Program Managers and partners to support campaigns and initiatives
- Seek opportunities to improve the use of social media and develop 'followers'
- Daily management of social media budget for promoted posts and sponsorships and reporting/analysis of social media metrics.
- Regularly monitor and facilitate all feedback and comments in the social media space.
- Spot new social media trends or opportunities and be an internal advocate of social media
- Enhanced department marketing techniques by implementing new writing standards for the web
Skills
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3–5 years of relevant marketing, PR, or communications experience.
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Proven track record of managing marketing campaigns, social media, and public relations strategies.
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Experience working with agencies and external vendors.
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Experience in budget management and marketing reporting/analytics.
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This job post has been translated by AI and may contain minor differences or errors.
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