Assistant Manager Retail Operations FO
About this role
Adidas
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:
Drive the district profitability by meet or exceeding sales & profit targets; Coaching Store Managers to drive commercial success and excel in customer service; Ensuring proper execution of established policies, procedures, initiatives, and directives.
KEY RESPONSIBILITIES
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Planning
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Plan Stores objectives with Director / Sr. Manager Retail Operations FO, Region
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Plan actions plans to reach targeted KPI’s
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Management
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Take full ownership of the district and its commercial success
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Plan and prioritize structured store visits to maximize the district’s performance
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Manage delivery of own retail KPI’s (qualitative and quantitative) in the district
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Ensure proper in-store Brand execution, according to established standards and directives, in all stores within the district
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Pro-actively analyse sell-through figures and develop action plans with stores managers to achieve productivity and image targets
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Ensure compliance with established policies, procedures, initiatives and directives
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Financial
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Manage and deliver retail financial KPI’s
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System and Processes
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Manage retail KPI’s and tracking/reporting systems.
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Ensure operational system efficiency and training.
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People Management
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Create a high-performance culture by setting clear expectations, analyzing performance and giving appropriate and prompt feedback, including actively managing poor performance
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Ensure compliance to established HR policies and procedures
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Recommend structural or human changes in store in order to achieve sales and brand targets
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Coordinate with store managers on staff recruitment, retention and development.
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Coordinate with HR on relevant HR projects like internal referral, performance review, succession planning, etc.
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Training and Development
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Identify and recommend training and development needs
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Coach Store Managers to increase their stores’ sales, productivity and profitability
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Own succession planning for the district
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Ensure quality & efficiency of training
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KPIs
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Store business KPI’s
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Image/consumers satisfaction KPIs.
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Staff turnover and satisfaction KPI’s
KEY RELATIONSHIPS:
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Visual Merchandising
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Retail Excellence
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Retail Business Planning
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Marketplace Management
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Omni Buying
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Retail HR
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Finance
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IT
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SCM
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EXPERIENCE / SKILLS REQUIRED
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Competencies / Attributes
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Excellent organizational skills
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Strong management skills
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Excellent interpersonal/communication skills
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Results oriented
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Consumer service oriented
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Team player
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Able to multi-task
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Knowledge/Experience
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Minimum of 5 years’ experience in a retail multinational company
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Minimum 3 years’ experience in regional management
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Educational Background
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University Degree or strong retail store management experience
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PC/Language/Other Skills
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High level knowledge and skills in Microsoft products
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Strong presentation skills
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Be able to communicate in English
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At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
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Culture Starts With People, It Starts With You
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By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title:
- Assistant Manager Retail Ops FO, South
Brand:
Location
Shenzhen
TEAM:
Retail
State:
GD
Country/Region:
CN
Contract Type:
Full time
Number:
550161
Date:
Sep 23, 2026
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