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Assistant Manager Retail Operations FO

Adidas
onsite
Shanghai/Guangzhou/Chengdu/Beijing Posted Sep 23, 2026

About this role

Adidas

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

Drive the district profitability by meet or exceeding sales & profit targets; Coaching Store Managers to drive commercial success and excel in customer service; Ensuring proper execution of established policies, procedures, initiatives, and directives.

KEY RESPONSIBILITIES

  • Planning

  • Plan Stores objectives with Director / Sr. Manager Retail Operations FO, Region

  • Plan actions plans to reach targeted KPI’s

  • Management

  • Take full ownership of the district and its commercial success

  • Plan and prioritize structured store visits to maximize the district’s performance

  • Manage delivery of own retail KPI’s (qualitative and quantitative) in the district

  • Ensure proper in-store Brand execution, according to established standards and directives, in all stores within the district

  • Pro-actively analyse sell-through figures and develop action plans with stores managers to achieve productivity and image targets

  • Ensure compliance with established policies, procedures, initiatives and directives

  • Financial

  • Manage and deliver retail financial KPI’s

  • System and Processes

  • Manage retail KPI’s and tracking/reporting systems.

  • Ensure operational system efficiency and training.

  • People Management

  • Create a high-performance culture by setting clear expectations, analyzing performance and giving appropriate and prompt feedback, including actively managing poor performance

  • Ensure compliance to established HR policies and procedures

  • Recommend structural or human changes in store in order to achieve sales and brand targets

  • Coordinate with store managers on staff recruitment, retention and development.

  • Coordinate with HR on relevant HR projects like internal referral, performance review, succession planning, etc.

  • Training and Development

  • Identify and recommend training and development needs

  • Coach Store Managers to increase their stores’ sales, productivity and profitability

  • Own succession planning for the district

  • Ensure quality & efficiency of training

  • KPIs

  • Store business KPI’s

  • Image/consumers satisfaction KPIs.

  • Staff turnover and satisfaction KPI’s

KEY RELATIONSHIPS:

  • Visual Merchandising

  • Retail Excellence

  • Retail Business Planning

  • Marketplace Management

  • Omni Buying

  • Retail HR

  • Finance

  • IT

  • SCM

  • EXPERIENCE / SKILLS REQUIRED

  • Competencies / Attributes

  • Excellent organizational skills

  • Strong management skills

  • Excellent interpersonal/communication skills

  • Results oriented

  • Consumer service oriented

  • Team player

  • Able to multi-task

  • Knowledge/Experience

  • Minimum of 5 years’ experience in a retail multinational company

  • Minimum 3 years’ experience in regional management

  • Educational Background

  • University Degree or strong retail store management experience

  • PC/Language/Other Skills

  • High level knowledge and skills in Microsoft products

  • Strong presentation skills

  • Be able to communicate in English

  • At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

  • Culture Starts With People, It Starts With You

  • By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:

  • Assistant Manager Retail Ops FO, South

Brand:

Location

Shenzhen

TEAM:

Retail

State:

GD

Country/Region:

CN

Contract Type:

Full time

Number:

550161

Date:

Sep 23, 2026

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