Assistant Manager Retail Marketing

Purpose & Relevance for the Organization

• Build Brand adidas as the best sports brand in Taiwan by:
• Implementing the planning and execution processes that enables Retail Marketing Team to follow the marketing plan
• Maximizing and following Retail marketing budget as set according to the marketing plan
• Developing creative materials and ideas to enhance the best brand presence

Key Responsibilities

• Planning

• Develop and recommend Retail Marketing plan for Sports Performance (SP) in according to GTM strategy and goals

• Create innovative ideas at retail that convey the brand (product and brand assets) as innovative and exciting

• Identify how above-the-line communications can be adapted and implemented in-store

• Source GCA/locally produced POP that is at the lowest price while still maintaining good adidas quality and standard

• Concept development and adaptation, coordination and production, monitoring and evaluation of all final executions

• Yearly MWB plan development and rolling monthly forecast

• Management

• Lead and coordinate SP Retail Marketing stakeholders to deliver best in class retail marketing tools

• Project management ability to lead and coordinate projects to ensure timely delivery, effective resource use, and achievement of defined objectives

• Financial

• Manage SP Retail marketing MWB and monitor through monthly report and forecast

• Follow the finance procedures and non-trade policy

• System and Processes

• Strategically utilize our marketing campaigns in line with global guidelines to build effective in-store communications initiatives that ultimately build brand image and drive product sell-through

• Implement quality control system for production of all materials

• Coordinate the launch of POP between TVC, relevant materials and with Sales Team to leverage maximum exposure

• Work closely with CTC, BA, Channel teams for ISC development

• Assumes responsibility for the production of any materials with adidas Originals logo

• Any ad-hoc duties as assigned by immediate supervisor or department head

KPI’s:

• Traffic and conversion
• Sales, comp sales
• Market share in WHS
• NPS
• MWB Management

Key Relationships:

• Key interfaces (internal): CTC, BA, VM, Retail Development, Channel Teams
• Key interfaces (external): Audio/Visual production houses, suppliers of POP/hardware, customers/retailers
• GCA Retail Marketing Teams

Knowledge, Skills and Abilities:

• Strong experience in the production of POP and hardware
• Complete understanding of the processes involved when developing POP
• Has worked with production houses before
• Art design background
• Good design sense
• Strong conceptual understanding of brand building
• Great attention to detail
• Excellent presentation skills
• Excellent interpersonal/communication skills
• Working knowledge of Microsoft products

Requisite Education and Experience / Minimum Qualifications:

• Minimum of 5 years of experience with the production of below-the-line

• University degree in Business or equivalent professional experience

• Sporting goods industry or retail industry experience required

• Fluent in English & Mandarin

• At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

• – Culture Starts With People, It Starts With You –

• By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:

• Assistant Manager Retail Marketing

TEAM:

• Brand Management & Communications

Location

Taipei

State: Country/Region: TW

Contract Type: Full time

Number: 550207

Date: Oct 2, 2026