Assistant Manager, Franchise

Adidas Job Posting

PURPOSE/MISSION:

To achieve profitable and sustainable market growth for Key Account in VIetnam, while aligning with adidas brand image & strategy and ensuring target achievement

ACCOUNTABILITIES:

(To be performed in alignment with global and regional guidelines)

1. Functional:

• To establish strong relationship with franchise customer’s decision makers to increase sales opportunities and brand presence.
• To work with key decision makers to explore new store opportunities in Vietnam.
• To effectively apply sales strategies, policies and best practices the Franchise Sales business.
• Allocate resources, negotiate, implementation and tracking of action plans to achieve set annual net sales target.
• Ensure proper representation and in-store execution
• To pursue additional business opportunities and apply a strategic mid-long term approach
• Manage all interfaces:
• By frequently address the requirements across functions
• By proactively coordinate/ facilitate meetings with other functions and accounts
• To develop the franchise account strategies:
• To ensure quarterly updates of strategic franchise account initiatives
• To present strategic initiatives for local management team
• To establish regular franchise visit schedule
• To sell-in and agree on sell-through support
• Proactively lead the alignment of the sell in/ out process across internal functions
• By proactively facilitate meeting/business reviews with designated operations team and Customer Service
• To conduct and share sell through information from account

2. People:

• To make the right hire
• To set objectives, targets, guidelines, coach, and build stronger, the team’s capabilities.
• To develop both functional and interpersonal skill of direct report to maximize their individual potential.
• To build close collaboration between teams and all other interfaces. Ensure cross functional alignment

3. Controlling:

• To measure progress on franchisee’s KPIs
• To monitor and report the market trends and competitors in the area
• To provide realistic business plans and forecasts that is aligned with the company’s longer range plan.

GROUP COMPETENCIES:

• Influence Others
• Result Orientation
• Manage & Develop People
• Manage Business Process & Project
• Provide Framework for Performance

FUNCTIONAL COMPETENCIES:

• Net Sales and standard margin (actual vs. target) for Franchise Accounts
• Cost center- Budget compliance
• DSO of Franchise Accounts vs. target
• Sell through target
• CSS rating

PROFESSIONAL BACKGROUND/EXPERIENCE:

• Functional: Preferably 3 years in Sales or Franchise Management
• Industry: Apparel/ fashion Retail or FMCG
• Leadership: Excellent leadership skills
• Exposure: Sports, marketing, account management

EDUCATION

• University degree in Business with Marketing and Sales focus

IT:

• Outlook: Basic

• Word: Advanced

• Excel: Advanced

• Powerpoint: Advanced

• At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

• – Culture Starts With People, It Starts With You –

• By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:

• Assistant Manager, Franchise

TEAM:

• Sales

Location

Ho Chi Minh City

State:

65

Country/Region:

VN

Contract Type:

Full time

Number:

550904

Date:

Oct 13, 2026