Assistant Manager, Digital Acquisition - Internal Platform

Assistant Manager, Digital Acquisition - Internal Platform

The role is responsible for identifying customer acquisition opportunities through customer database analysis, supporting acquisition strategy development, and executing end-to-end marketing initiatives across multiple channels. This role leverages customer insights, campaign performance, and market trends to drive business growth through data-driven marketing decisions. Working closely with internal stakeholders and external agencies, the role delivers effective marketing campaigns, optimizes acquisition performance, and enhances customer experience.

Responsibilities

• Analyze customer databases and campaign performance using SQL and other analytical tools to identify customer insights and marketing opportunities
• Build customer segmentation and target audience selection using database analysis to improve campaign efficiency and business performance
• Support acquisition strategy development by providing data-driven recommendations and translating customer insights into actionable marketing initiatives
• Monitor campaign performance, evaluate marketing effectiveness, and recommend optimization opportunities through ongoing analysis and reporting
• Manage end-to-end project delivery, project status reporting, risk management and issue escalation, ensuring that projects are delivered timely and within scope
• Partner with internal stakeholders including technology, operations, legal, risk, telemarketing, and external vendors to ensure successful campaign delivery
• Collaborate with marketing agencies to develop communication materials, campaign assets, and media execution plans
• Ensure all marketing initiatives comply with internal governance and regulatory requirements while keeping customer experience as top priority

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, or a related field

• 5+ years of experience in marketing, customer marketing, CRM, customer acquisition, loyalty, marketing analytics, marketing planning, or related commercial functions

• Strong analytical and problem-solving skills, with the ability to interpret data, identify business opportunities, and translate insights into actionable marketing recommendations

• Working knowledge of SQL, with the ability to extract and analyze customer and marketing data for regular reporting and business analysis

• Strong business and financial acumen, with experience or understanding of budget management, forecasting, marketing investment, and ROI analysis

• Experience measuring and optimizing marketing performance across key metrics such as acquisition, conversion, revenue impact, and marketing effectiveness

• Understanding digital marketing channels, including CRM, email marketing, paid media, social media, web analytics, and marketing automation

• General understanding of traditional marketing and media channels, with the ability to consider both online and offline touchpoints when developing marketing plans

• Proven ability to manage end-to-end marketing campaigns and work effectively with agencies and cross-functional stakeholders

• Strong communication, presentation, and stakeholder management skills

• Self-motivated, proactive, detail-oriented, and commercially minded, with a passion for identifying growth opportunities through data-driven decision-making

• Fluent in both written and spoken English and Chinese

• Experience in financial services, premium products, loyalty programs, or customer marketing is a strong advantage

• Knowledge of American Express products and benefits, or experience serving affluent and premium customer segments, is preferred

• At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

• As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

• Job Info

• Job Identification

• 26013243

• Job Category

• Marketing

• Posting Date

• 10/02/2026, 03:12 AM

• Apply Before

• 10/15/2026, 12:00 PM

• Job Schedule

• Full time

• Locations

• AMEX 12th Flr,No. 363, Zhongshan Dist., 1234, TW

• (Hybrid)

• Career Area

• Marketing

• EXPERIENCE THE POWERFUL BACKING OF

• AMERICAN EXPRESS.

• American English

• Deutsch

• American English

• Español

• Français

• Italiano

• 日本語

• About Team Amex

• Career Areas

• Locations

• Students

• Jobs

• Are You Still With Us?

• It seems you've been gone for a while. For security reasons we will end your session automatically in 03:00 unless you would like to continue working.

• End Session

• Continue Working

• Work Summary

• This summary is generated by AI Assist. Click inside the summary text box to make changes as necessary.

• 1000

• Required

• Discard

• Add Summary

• Page Assistant Manager, Digital Acquisition - Internal Platform - American Express Careers loaded