Assistant Manager, CCA Parts Technical Marketing Lead

Job Description

The Role

This position plays a critical part on the CCA Parts & Specialty Marketing team. You will shape how the Aftersales team curates meaningful product marketing content for Parts (GM Genuine Parts and ACDelco) by translating technical specs into high impact, differentiated storytelling. You will collaborate heavily within Marketing, Legal, Product and Engineering teams to develop content that improve opinion and consideration of our products (maintenance and repair, powertrain and collision). This role requires strategic thinking, comfort with ambiguity, heavy collaboration, attention to detail, storytelling ability, and strong project management and execution skills. This position is hybrid, with the expectation that you work in the office at least 3 days per week.

What You’ll Do

• Lead development of impactful, relevant marketing messages supporting GM Genuine Parts/ACDelco’s portfolio (maintenance/repair, powertrain and collision).

• Work with suppliers and product teams to develop a relevant marketing content ecosystem (claims, specs, spec visuals, etc.) feeding many channels including but not limited to: content strategy, global catalog, and website needs.

• Explore and make recommendations towards AI-generated product marketing content.

• Develop high impact product claims, facilitate necessary signoffs with Engineering, Legal and maintain ILM compliant records/database.

• Secure and maintain engineering and legal approvals for all claims/product information, keeping information current to client and legal approved direction.

• Ensure aft davit/ documentation compliance in partnership with legal, engineering and agency partners.

• Partner heavily with Engineering and CCA Product to ensure technical marketing assets (photography, math data, physical assets, specs, claims, etc.) are accurately maintained.

• Collaborate with Brand team upstream on Parts content strategy, including contribution to agency briefs on key launch/product specific content needs.

• Share learnings and collaborate with the Global Cataloguing team on execution solutions.

• Develop high impact sales support (sell sheets) with collaboration from CCA product teams.

• Serve as the technical marketing SME for Communications needs.

• Your Skills & Abilities (Required Qualifications) 

• 5-8 years of product marketing experience, with experience in aftersales, claims development, validation, and execution preferred.

• Bachelor’s degree in marketing, advertising, business, communications, or related field; equivalent relevant experience may be considered where permitted.

• Experience managing multiple projects & deadlines.

• Demonstrated strategic thinking and customer-focused storytelling skills, along with strong organizational abilities, initiative, intellectual curiosity, resilience, and the ability to navigate ambiguity and change.

• Exceptional presentation, written, and verbal communication skills.

• Strong stakeholder management skills, with the ability to simplify complex information and influence without formal authority.

• GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

• This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

• The selected candidate will be required to travel