Assistant Leasing & Marketing Manager | Rambler Riverfront - West Lafayette, IN

The Assistant Leasing & Marketing Manager executes the full leasing cycle at the community level, from first inquiry through lease signing and renewal. This role supports the Community Manager and Leasing & Marketing Manager to drive pre-lease velocity, protect occupancy and rate, deliver a standout resident experience, and hold the leasing team to LV Collective standards across every platform and touchpoint. The role also leads on-the-ground outreach and events.

What Success Looks Like

• You close, and you have the conversion ratio to prove it

• You listen to your team and enjoy helping others grow

• You shop the comps and keep your finger on the pulse of the market

• You bring fresh ideas and speak up

• You have a proven process for staying organized and efficient

• You get stuff done

Key Responsibilities

• Leasing and Sales

• Lead in-person and virtual tours using LV Collective tour standards, keeping the tour path, model units, and curb appeal show-ready at all times

• Work new and active leads daily in Entrata and HubSpot, ensuring every lead receives a personal follow-up within 24 hours in line with the Follow-Up Standards SOP

• Use HeyMarket and other approved channels to keep prospect outreach timely, warm, and consistent

• Serve as the lease agreement expert and provide day-to-day guidance to the leasing team

• Review applications for completeness and accuracy, and screen applicants and guarantors against the Rental Criteria & Qualifications SOP

• Escalate any exception or override for written approval from NSS or a Regional Manager before proceeding in Entrata; verbal approvals are not sufficient

• Coordinate unit and bedspace placement based on availability, lease term, and prospect preferences, and keep Master Sheet 4.0 and leasing trackers accurate

• Generate and approve leases daily, keeping all leasing activity accurately tracked

• Audit Entrata pricing, availability, lease terms, and active specials on an ongoing basis so every listing is accurate and current

• Manage Entrata and HubSpot, and build and maintain Entrata, HubSpot, and HeyMarket templates for standard touchpoints and quick responses

• Reporting, Audits, and Market Insight

• Submit the Daily Leasing Report and track pre-lease pace, velocity, and conversion against goal

• Complete the Ownership Agenda and Weekly Call Agenda with the Leasing Manager

• Complete daily Master Sheet updates and audits

• Conduct new follow-up, HeyMarket follow-up, and parking audits on schedule

• Maintain the WOW Tracker and commission tracking and reporting

• Monitor rates and pricing tiers to help achieve target gross revenue

• Pull and review Entrata leasing reports to support data-driven decisions

• Complete regular market surveys, monitor competitor rates and concessions, and bring timely rate or special recommendations to the Leasing Manager

• Provide input on concession tracking, recaps, and special proposals, and support them through the established approval process

• Collect tour and prospect feedback and share trends with the team to sharpen the leasing process

• Renewals and Retention

• Develop and execute the community renewal strategy, including targeted ideas to lift renewal rates and reduce turnover

• Draft and send renewal communications and offers well ahead of lease expiration

• Manage the renewal process from first outreach through lease execution, keeping residents informed at every step

• Identify at-risk residents early and address retention concerns proactively

• Resident Experience

• Monitor online reviews and flag concerns to the Leasing Manager, who owns Google My Business responses

• Own the resident experience at key moments, including move-in, ongoing communication, and service recovery

• Administer roommate matching for new leases and help resolve roommate conflicts for current residents

• Address resident concerns promptly, follow through on commitments, and escalate to the Leasing Manager when needed

• Marketing and Outreach

• Lead Greek and student organization outreach, including org visits and conversations with Greek leadership

• Conduct DM outreach to prospects

• Plan and execute resident, future resident, brand ambassador, and team events

• Contribute social media content and ideas in collaboration with the Marketing Coordinator, who owns social channels

• Represent and build the community's brand, and contribute ideas for campaigns and promotional item design

• Team Leadership and Training

• Onboard, train, coach, and mentor new leasing team members on systems, SOPs, tour standards, and leasing expectations

• Partner with the Leasing Manager on LMA hiring, including screening and interviewing candidates

• Provide input to the Leasing Manager on performance reviews and corrective action

• Build the leasing team schedule and daily assignments, with Leasing Manager approval, to ensure proper coverage during peak traffic and move-in

• Run weekly team meetings and hold coffee chats with team members

• Model the LV Collective voice: short, warm, and personable communication that never feels templated

• Ensure the leasing team follows company procedures and complies with all Fair Housing laws

• Communication and General

• Respond to calls, emails, and texts from prospects, residents, parents, and vendors in a timely, professional manner

• Keep resident-facing messaging current, consistent, and on-brand across all platforms

• Serve as the go-to resource for leasing and renewal questions

• Complete all required training on time and stay current on systems, tools, and company processes

• Support the Leasing Manager with operational tasks and special projects as needed

• Work Environment and Physical Demands

• This role works primarily in an on-site leasing office and across the community, including tours of amenities and units. The role regularly uses a computer, phone, and standard office equipment; frequently stands, walks, reaches, stoops, and climbs stairs; and must be able to lift and carry up to 20 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

• Occasional local or overnight travel may be required for training, company events, or to support other LV Collective communities.

• This job description is not intended to be an all-inclusive list of duties and standards. Team members will follow other reasonable instructions and perform related duties as assigned.

• LV Collective is an Equal Opportunity Employer. All applicants have rights under federal employment laws. For more information, review the "Know Your Rights" notice from the Department of Labor.

• Requirements

• 1-2 years of customer service, sales, hospitality, or leasing experience; student housing or team lead experience preferred

• Experience with Entrata, RealPage, or similar property management software preferred; comfortable with CRMs, email, and reporting tools

• Proficient in Microsoft Office; knowledge of Asana and Later.com is a bonus

• Strong communicator in person, by phone, and in writing

• Organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment

• Comfortable coaching and supporting a team

• Self-starter with a can-do attitude and strong time management

• Availability to work evenings and weekends during peak leasing season and move-in

• High school diploma or equivalent