About this role

Job description：

China KOL Strategy & Market Execution

Lead China influencer marketing campaigns with a strong focus on local cultural trends, dynamic social media platforms (Xiaohongshu, Douyin, etc.).
Identify, build, and maintain strong relationships with top-tier KOLs, trendsetters, and KOL agencies to ensure the brand stays culturally resonant and highly visible among the target audience.
Analyze campaign data and provide actionable insights to optimize KOL partnerships, seeding conversion, and content performance.

Influencer seeding program

Develop and scale a robust seeding program to generate continuous organic buzz.
Manage the end-to-end seeding logistics, from influencer identification and personalized outreach to product delivery and content tracking, ensuring a high ROI on product investments.
Cultivate long-term, organic relationships with creators to convert them into genuine brand advocates.

Leadership and team management

Lead and empower a team to provide guidance, mentorship, and foster a collaborative, agile, and high-performing environment.
Act as the core lead for China influencer initiatives, working closely with the cross-functional and the global team to ensure local strategies align with the brand’s vision while being perfectly tailored for the Chinese market.

Bachelor's Degree in Marketing, Communications, or related field
At least 3 years of experience in influencer marketing (experience with fashion/ trendy/ beauty FMCG is a huge plus).
Deep understanding of the Chinese social media ecosystem (Xiaohongshu, Douyin, Weibo, Bilibili) and agency/MCN operation models.
Proven ability to manage and negotiate high-value KOL/agency deals and contracts.
Strong data analytical skills, with the ability to integrate KOL organic performance data with paid media amplification results to evaluate true campaign ROI and drive holistic marketing insights.
Experience leading teams and managing multiple campaigns simultaneously.
Excellent project management and organizational skills.
Passion for influencer culture and staying ahead of fast-paced industry trends.

Assistant Influencer Marketing Manager