About this role

Assistant Director of Admission

Location

Georgetown, Texas 78626

Job Type

Staff - Full Time, Exempt, Regular

Job Number

202600112

Division

Enrollment Services

Department

Admission

Opening Date

10/06/2026

Closing Date

12/2/2026 11:59 PM Central

Description

Benefits

ABOUT US
Located in Georgetown, Texas, Southwestern University is an independent, four-year undergraduate institution offers a top-ranked integrated arts and sciences curriculum that incorporates the humanities, fine arts, social sciences, and natural sciences.
At Southwestern University, we are committed to fostering an environment where every individual feels respected, valued, and empowered. We believe that a thriving community is built on the strength of varying perspectives and experiences, and we strive to create an atmosphere of mutual respect and understanding. Our actions are guided by a commitment to fairness, openness, and the belief that our differences are what make us stronger as a whole.
POSITION OVERVIEW
Reporting to the Director of Admission, the Assistant Director of Admission is a key member of the Admission team and Enrollment division. This role will contribute substantially to the achievement of enrollment goals and the strong overall reputation of the university in the community, state and nation. This role will be responsible for ensuring that Southwestern’s Campus Visit Experiences are second to none. Reporting to the Director of Admission, the Assistant Director will lead operational execution, follow-through with strategy, leveraging of assessment data, and continuous improvement of Southwestern’s campus visit programs for prospective students and their families. This is a high impact opportunity. The position oversees daily campus tours, large-scale open houses, admitted student days, specialized group visits, and virtual event-initiatives, and will substantially contribute leadership to student enrollment events hosted in Southwestern’s major markets. The Assistant Director directly manages student tour guides (Ambassadors) and Welcome Center staff, creating a welcoming, high-touch, and persuasive introduction to the university’s community and academic programs.

DUTIES

Strategic Leadership & Event Management
Plan, execute, and evaluate high-volume daily campus tour operations, information sessions, and signature enrollment events (e.g., Open Houses, Admitted Student Days, VIP visits).
Engage campus in offering high impact experiences by collaborating with academic departments, student affairs, athletics, and facility management to ensure excellent event delivery and broad campus support and participation.
Innovate and expand virtual visit experiences, interactive webinars, and digital engagement options for prospective families unable to travel.
Increase the annual number of campus visitors.
Monitor guest feedback, report to leadership analytics, and leverage CRM data to continually assess and improve visit effectiveness. Use data to lean into strengths and improve weaknesses such that customer service ratings are high and evidence shows students and families are more likely to enroll after visiting.
Student Leadership & Team Supervision
Recruit, hire, train, schedule, and evaluate a team of 30–50 student tour guides/ambassadors and student front-desk staff.
Design and implement comprehensive training curricula covering institution facts, storytelling techniques, customer service excellence, and inclusive communication.
Conduct regular performance reviews and tour evaluations to maintain high presentation standards and authentic campus storytelling.
Manage student payroll, scheduling software, and budget allocations for student staffing.
Visitor Center Operations & Customer Experience
Oversee the daily operations and aesthetic environment of the Welcome Center/Visitor Center. Provide useful suggestions for continuous improvement of the physical spaces that are key to an outstanding campus visit experience.
Ensure a welcoming, accessible, and inclusive environment for visitors of all backgrounds and abilities.
Manage visit registration software and CRM workflows (e.g., Slate) to handle reservations, check-ins, confirmation communications, and follow-up surveys.
Respond to complex visitor inquiries and resolve escalated customer service issues promptly and professionally.
Enrollment Strategy & General Admissions
Serve as an active member of the admissions staff, participating in application review, prospective student counseling, and recruitment travel as needed.
Present formal admissions information sessions to large groups of prospective students and families.
Stay informed on higher education trends in campus visit management and student recruitment.

QUALIFICATIONS

Bachelor’s degree.
A minimum of 3 years of supervision and event planning experience in an undergraduate admission office.
Availability and willingness to consistently maintain a regular work schedule. Also, enthusiastically and frequently work evenings, partial weekends, and campus visit programs, as needed.
Demonstrated ability to self-manage time, activity, and spending, staying focused on goal achievement.
Self-starter, who is calm under pressure, is flexible, meets deadlines, works without direct supervision, is able to multitask, problem-solve, and relate to a variety of personalities under diverse circumstances.
Outstanding presentation, communication, and interaction skills (verbal and written).
Excellent organization, decision-making, and problem-solving skills.
Excellent computer skills, including the use of software such as Microsoft Suite, Adobe products.
Demonstrated leadership skills, including a strong work ethic.
Willingness to adhere to the University’s core values, particularly making “contributions to the well-being of humanity”.
Have knowledge, understanding, and acceptance of cultural differences and the diversity within the campus and community.
Demonstrated professional manner with all internal and external University constituencies.
Proven ability to perform well in both confidential and stressful situations.
Understanding of and commitment to a liberal arts education, including the ability to relate to a liberal arts faculty.
Ability to maintain confidential information and files.
A team player.

Preferred Qualifications:

Previous experience working in the admission field and enrollment event planning.
A strong preference for English and Spanish/bilingual fluency (verbal and written).
Experience with Slate, CRM.
Extensive knowledge of the University and the programs offered.
Experience working with students from culturally diverse backgrounds.
Work/leadership experience in higher education.
Event planning in a professional capacity.
ADDITIONAL INFORMATION
Starting annual salary: $56,341. The final offer for the successful candidate will be commensurate with experience and may exceed the starting annual salary.
All individuals hired are required to complete the federal employment eligibility verification process as required by applicable law.
Southwestern University is an E-Verify employer.
Southwestern University is an equal-opportunity employer and prohibits discrimination and harassment of any kind. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status under applicable law.
We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law. If you need reasonable accommodation for any part of the employment process, please contact us.
Southwestern University offers a comprehensive benefits package, which includes health and welfare insurance (medical, dental, and vision), life and AD&D insurance, long-term disability coverage, generous contributions to a 403(b) retirement account, and an employee benefits package.