Assistant Director Digital Marketing & PR

Job Location:

NH Collection Reethi Beach Resort Maldives

NH Collection Hotels & Resorts showcases captivating hotels housed in authentic landmark buildings across Europe, Latin America, the Middle East, Asia, and beyond. Thoughtfully designed with an eclectic-elegant atmosphere, our hotels are built to evoke extraordinary feelings — paying great attention to stimulating details that create truly memorable moments.

We welcome business travellers, friends, and couples seeking premium service, and we craft experiences centred on wellbeing, gastronomy, culture, and pure indulgence. If you are passionate about creating those extraordinary moments for every guest, NH Collection is the place to do it. Feel the extraordinary.

Job Description:

• Fully understand the business strategy and brand positioning of Minor Hotels and articulate them effectively across all communication touchpoints.

• Lead the development of the hotel’s annual marketing and PR plan, ensuring alignment with commercial goals, brand guidelines, and evolving market conditions.

• Maintain expert knowledge of the hotel’s product offerings, competitor landscape, guest segments, and emerging industry trends to inform strategic decision-making.

• Oversee the creation, production, and distribution of all marketing materials, digital content, and brand assets to ensure consistent and impactful representation.

• Manage the presentation of the hotel on all media channels, industry directories, partner websites, OTAs, and social platforms.

• Lead the curation, organization, and continual enhancement of the hotel’s multimedia library, including photography, video, digital assets, and brand collateral.

• Public Relations & Media Engagement

• Develop and maintain strategic relationships with media outlets, journalists, influencers, opinion leaders, and key community stakeholders.

• Manage all PR activities including press releases, media pitches, interviews, crisis communication, and press events.

• Monitor media coverage, compile media clippings, and share insights with internal stakeholders to maximize brand visibility and opportunity.

• Identify and secure external sponsorship and partnership opportunities for brand activations, promotions, and special projects.

• Oversee hotel-level marketing campaigns, ensuring strong ROI, accurate brand alignment, and measurable business impact.

• Support the development of new client relationships and maintain insightful data on potential revenue opportunities.

• Work closely with the Minor Hotels corporate Marketing & PR teams on cross-brand campaigns, global initiatives, and corporate projects.

• Provide market research that adds genuine competitive advantage and is valued by hotel leadership and corporate counterparts.

• Collaborate effectively with Sales, Front Office, Reservations, Events, and Operations teams to ensure consistent delivery of the brand promise.

• Participate in sales trips, site inspections, roadshows, and familiarization activities to support business development.

• Ensure accurate and timely processing of departmental communication, reporting, correspondence, budgets, and approvals.

• Leadership, Performance & Financial Accountability

• Achieve all agreed performance objectives and work with the Commercial team to ensure measurable impact on brand equity and revenue generation.

• Maintain strong budgetary control, monitor marketing spend, and adhere to internal financial procedures.

• Take ownership of professional development in areas such as negotiation, financial literacy, brand strategy, and advanced PR leadership.

• Provide exemplary support to guests, partners, and clients, ensuring interactions reflect professionalism, brand values, and hospitality excellence.

• Maintain clean, accurate, and actively leveraged client and media databases for targeted campaigns and relationship management.

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