Assistant Coordinator of Athletic Media Relations & Marketing

Job title: Assistant Coordinator of Athletic Media Relations & Marketing

About the Role The Assistant Coordinator of Athletic Media Relations & Marketing supports Wayland Baptist University's athletics program by handling media relations, branding, marketing, promotions, and social media, while ensuring compliance with NAIA and conference policies. This role collaborates with national offices, opponents, Wayland constituents, and news outlets to disseminate timely information and enhance fan engagement.

What You'll Do

• Serves as an assistant media liaison for Wayland Baptist University athletics.
• Assist with monitoring and compliance with policies and regulations of the NAIA, Sooner Athletic Conference and the university as they relate to sports statistical information and publications.
• Assist in the media areas of all campus athletic venues and assist with game management personnel.
• Assist with the development, coordination, and execution of a comprehensive marketing plan for intercollegiate athletics.
• Assist with the brand strategy across multiple content platforms including print, digital and broadcast mediums.
• Assist with the supervision of the university athletics website.
• Assist with the design and implements a comprehensive social media strategy that includes Facebook, X, and YouTube.
• Assist with the tracking of expenditures and revenue of the Media Relations and Marketing Budget and recommends future needs and updates.
• Assist with the collaboration with other departments to implement promotional activities for each sport designed to increase fan interaction and attendance.
• Assist with the Sports Information & Communications and various students assigned to the office.

What We're Looking For

• Education: Bachelor's Degree in a related field; Master's Degree in a related field preferred.
• Experience: Five (5) years of progressive experience in sports information, communications, marketing and promotions.
• Knowledge: Social media, digital and e-mail marketing strategies; athletic statistical applications.
• Skills: Graphic design principles; journalistic writing and reporting techniques (English usage, spelling, grammar, punctuation).
• Abilities: Proficiency with PC software including Microsoft Word, StatCrew, DakStats, Adobe InDesign and other sports statistical software; ability to work nights and weekends; strong verbal communication.

Nice to Have

• Master’s Degree in a related field is preferred.

Compensation & Benefits

• Salary: Not specified.
• Benefits: Not specified.
• Additional: Employment is subject to an introductory period; must present documentation within three days of hire to establish identity and eligibility per ICE; travel and valid driver's license to operate a vehicle; maintaining a satisfactory driving record. Wayland Baptist University does not discriminate in employment opportunities or practices.