Assistant Brand Manager

About the Role

Viju Industry Nigeria Limited, a beverage production company, is seeking an experienced brand professional to strengthen brand awareness, manage social media presence, protect the company’s reputation, and build consumer trust.

Key Responsibilities

• • Develop and execute strategies to improve brand awareness and consumer trust.
• • Manage the company’s Facebook, Instagram, TikTok, X, and other social media platforms.
• • Monitor brand mentions, consumer feedback, media coverage, and emerging trends.
• • Identify reputational risks and manage negative publicity and communication crises.
• • Collaborate with customer service, quality assurance, sales, and legal teams to address complaints and prepare timely responses.
• • Build relationships with media, influencers, industry experts, and business partners.
• • Create engaging content and maintain consistent brand messaging.
• • Track campaign performance and public sentiment, recommending improvements.

Requirements

• • Relevant experience in brand management, public relations, or social media management.
• • Experience in the food, beverage, or FMCG industry is an advantage.
• • Strong understanding of Nigerian consumers, local culture, and social media trends.
• • Proven ability to manage sensitive complaints, negative publicity, and communication crises.
• • Excellent spoken and written English; Nigerian Pidgin or other local languages are an advantage.
• • Strong communication, coordination, judgment, and execution skills.
• • Ability to remain calm under pressure and respond effectively to urgent situations.
• • Commitment to accurate, transparent communication and respectful consumer relations.