About this role
Area Sales Supervisor
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.
Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.
The Role:
Responsible for the management of the Sales Representatives in the assigned territories to achieve overall sales objectives as well as numeric and weighted distribution of BIC products in the sales universe.
Main Responsibilities/Tasks:
- Deliver sales and GP targets for the assigned territory and categories.
- Manage, coach and monitor Sales Representatives performance through regular field accompaniment and performance reviews.
- Develop and optimise route/journey plans to maximise territory and outlet coverage.
- Drive numeric and weighted distribution and identify new sales opportunities.
- Build and maintain strong relationships with internal and external customers
- Monitor execution of promotions, merchandising, visibility and new product launches.
- Ensure effective stock availability, order generation, delivery follow-up and cash collection.
- Monitor competitor pricing and market activities and provide relevant insights to the Regional Sales Manager.
- Conduct regular reviews of territory performance and implement corrective actions where required.
Key Performance Indicators:
- Sales and GP achievement by category/product
- Numeric and weighted distribution
- Territory and outlet coverage
- SR productivity and route-plan compliance
- New outlet acquisition
- Promotion and in-market execution
- Wholesaler/distributor pe