About this role
Area Sales Representative - Niger
View Jobs in Manufacturing / Production / FMCG / View Jobs at BIC Nigeria
Posted: Oct 15, 2026 Deadline: Not specified
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We are Africa’s premier Agribusiness company solving problems in agriculture and ensuring food availability through efficient farming and food production methods, thereby raising agribusiness models.
Area Sales Representative - Niger
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 3 - 5 years
- Location Niger
- Job Field Sales and Business Development
The Role
- Responsible for driving sales, distribution, and in-market execution across an assigned territory, while building strong customer relationships and identifying opportunities to grow the FMCG business.
Main Responsibilities / Tasks
- Generate sales orders and ensure delivery of products in the assigned sales areas and outlets
- Efficient retail redistribution of all BIC products (Lucky Stationery Nigeria) and effective coverage of relevant outlets in the assigned sales areas
- Regular review of performance with the regional managers and customers in line with agreed targets.
- Develop a coverage Plan for the territory.
- Seek new sales opportunities within designated sales areas.
- Flawless implementation of SFA and other projects in sales areas.
- Flawless promotion execution and POSM deployment.
Key Performance Indicators
- Achieving sales targets: Volume and Value
- Achieving coverage plan and number of new outlet listings
- Frequency of orders and cash collection
- Speed to shelf and high-impact visibility
- Strong Numeric and Weighted Distribution of BIC products (Lucky Stationery Nigeria) in the region.
Requirements
- 3-5 years of relevant experience in FMCG sales or business development
- Business and results-oriented with proven nego