About this role
Area Sales Representative (Kaduna)
We are Africa’s premier Agribusiness company solving problems in agriculture and ensuring food availability through efficient farming and food production methods, thereby raising agribusiness models.
Area Sales Representative (Kaduna)
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View Jobs at BIC Nigeria
Posted: Oct 2, 2026
Deadline: Not specified
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We are Africa’s premier Agribusiness company solving problems in agriculture and ensuring food availability through efficient farming and food production methods, thereby raising agribusiness models.
Area Sales Representative (Kaduna)
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 3 - 5 years
- Location Kaduna
- Job Field Sales and Business Development
The Role
- Responsible for the growth of LSNL/BIC business in the Sales Area recruits’ new customers and enhance satisfactions of existing customers.
Main Responsibilities / Tasks
- Generate sales orders and ensure delivery of products in the assigned sales areas and outlets
- Efficient retail redistribution of all BIC products (Lucky Stationery Nigeria) and effective coverage of relevant outlets in the assigned sales areas
- Regular review of performance with the regional managers and customers in line with agreed targets.
- Develop a coverage Plan for the territory.
- Seek new sales opportunities within designated sales areas.
- Flawless implementation of SFA and other projects in sales areas.
- Flawless promotion execution and POSM deployment.
Key Performance Indicators
- Achieving sales targets: Volume and Value
- Achieving coverage plan and number of new outlet listings
- Frequency of orders and cash collection
- Speed to shelf and high-impact visibility
- Strong Numeric and Weighted Distribution of LSNL/BIC products in region.
Complex Criteria:
Professional skills:
- 3-5 years of experience
- R - Business and results oriented with proven negotiation skills
- R - Able to identify new sales opportunities
- D - Understand needs of customers and provide solution-led
- R - Hard-working, rigorous, well-organized, and able to work autonomously
- R - Ability to complete assigned tasks within a short period of time
- D - Analytical, accurate, and quick interpretation of figures
Personal skills:
- R - A self-starter, working under their own initiative... and a completer/finisher
- R - Ability to analyze and provide clear recommendations
- R - Good communication skills (writing & verbal)
- R - Build strong relationships with both key external and internal customers
- R - Energy and passion for achievement of own commitments and delivering company objectives
- D - Able to influence and persuade others to take a specific course of action.
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