About this role
Job title: Area Sales Representative
About the Role The Area Sales Representative will drive new business and grow the existing client base in the truck mounted equipment and commercial vehicle sector. S/he will develop sales strategies, hit targets, and ensure customer-focused service in line with CFAO's strategic vision.
What You'll Do
- Achieve unit sales, growth and profitability targets in the assigned territory.
- Develop and execute strategies for customer interaction and service, including scheduled coverage, partnerships, and tailor-made client solutions.
- Manage financials of deals in line with budget and company strategy, ensure rental quality, meet order take, invoicing and GP targets, control stock turn, and oversee contract delivery/collection; ensure discounts and site inspections within limits.
- Plan, prepare, and achieve New Equipment Sales targets for the territory.
- Prepare and present reports as required.
- Ensure administrative procedures are followed and drive customer service excellence.
- Contribute to department growth and implement operational innovation.
What We're Looking For
- Grade 12; Diploma or degree in Sales/Marketing or equivalent.
- 4-6 years of experience in sales in the Truck Mounted Equipment / Commercial Vehicle industry.
- Experience performing Trailer-Win stability calculations (trailer designs, load distribution, crane stability).
- Deep understanding of the truck/compactor market and business.
- Proven track record in Commercial truck sales.
- Knowledge of the National Road Traffic Act 93 of 1996.
- Excellent work ethic and dedication to service excellence; strong internal and external customer service.
- Ability to guide customers through the sales process and present solutions to senior decision makers with confidence.
- Ability to interpret product differentiators and leverage competitive edge.
- Ability to negotiate win-win agreements.