About this role
Area Sales Manager - White Goods & Appliances
Location: Abuja (FCT)
Employment Type: Full-time
Department: White Goods & Appliances
Reports To: Senior Manager, Sales – White Goods & Appliances
Supervises: Sales Officers / Executives
Working Hours: Monday–Friday, 8:00 a.m. – 5:00 p.m.
Job Summary
- The Area Sales Manager will oversee sales operations within the assigned geographical area, driving revenue growth, achieving sales targets, managing the sales team, and strengthening customer relationships.
- The role also involves monitoring market trends, competitor activities, product availability, and sales performance to maximise business growth.
Key Responsibilities
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Lead, train, and motivate sales officers and executives to achieve sales targets.
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Develop and implement area sales strategies, plans, and procedures to improve sales performance.
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Monitor sales activities, evaluate team performance, and implement corrective actions where necessary.
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Manage area sales budgets and ensure compliance with financial controls.
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Build and maintain strong relationships with key customers, distributors, and other business partners.
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Monitor market trends, competitor activities, and customer needs to identify business opportunities.
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Promote the company's white goods and appliance products to existing and prospective customers.
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Oversee sales pipelines, market research, customer credit assessments, and sales reporting.
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Conduct sales presentations, customer meetings, and periodic field visits to monitor performance and close sales.
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Key Performance Indicators (KPIs)
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Achievement of sales and revenue targets.
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Product availability across the assigned territory.
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Sales pipeline and sales conversion performance.
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New customer acquisition and business growth.
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Accuracy and timely submission of sales reports and documentation.
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Qualifications and Experience
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Bachelor's degree in Humanities, Accounting, Business Administration, or a related field.
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8–10 years of sales experience in the white goods, home appliances, or a closely related industry.
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Proven experience managing sales teams, achieving revenue targets, and developing customer relationships.
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Strong knowledge of sales strategy, market analysis, distribution channels, and competitor monitoring.
Required Skills and Competencies:
- Sales leadership and team management.
- Market and competitive analysis.
- Customer relationship and account management.
- Negotiation, persuasion, and presentation skills.
- Strategic planning, budgeting, and sales forecasting.
- Strong analytical, decision-making, and problem-solving abilities.
- Excellent communication and interpersonal skills.
- Results-oriented, detail-focused, and able to work under pressure.
Salary
N300,000 - N800,000 / month.
Application Closing Date
Not Specified.