Area Sales Manager

Area Sales Manager

Area Sales Manager – Education Loans

Company: Bajaj Finserv Function: Education Loans / Business Development Designation: Area Sales Manager Experience: 4–6 Years Locations: Kolkata | Delhi | Mumbai | Hyderabad Reporting To: Business Development Head – Education Loans, Pune

About the Role

Bajaj Finserv is building a newly created Education Loans business vertical and is looking for dynamic, result-oriented Area Sales Managers to drive business growth across key markets.

The Area Sales Manager will be responsible for developing the education-loan business within the assigned geography by building strong relationships with education consultants, institutions, channel partners, students/parents, and other relevant stakeholders.

This is an opportunity to join a newly established business function and play a key role in building the distribution network, developing the market, and driving loan disbursements from the ground up.

Key Responsibilities

• Drive education loan sales and disbursement targets for the assigned geography.

• Develop and manage a strong network of education consultants, study-abroad consultants, educational institutions, universities, colleges and channel partners.

• Identify and onboard new sourcing partners to expand the education-loan distribution network.

• Build relationships with key stakeholders across the education ecosystem to generate a consistent pipeline of loan applications.

• Manage the complete sales funnel from lead generation and sourcing to application, login, approval and disbursement.

• Work closely with credit, operations, underwriting and other internal teams to ensure smooth processing and faster turnaround times.

• Track daily/weekly/monthly sales performance and take corrective actions to achieve business targets.

• Conduct regular market visits and develop a strong understanding of the local education-loan market and competitor activity.

• Identify new business opportunities and untapped customer/partner segments within the assigned territory.

• Ensure high-quality sourcing with strong focus on customer profile, documentation, eligibility and portfolio quality.

• Maintain strong relationships with existing partners and maximize business potential from key accounts.

• Provide regular market intelligence, competitor updates and business insights to the Business Development Head.

• Ensure adherence to company policies, regulatory requirements and defined sales processes.

• Ideal Candidate Profile

• We are looking for a high-energy sales professional with proven experience in retail lending, education loans, financial services or channel-driven sales.

Experience

• 4–6 years of overall sales/business development experience.

• Experience in education loans, retail lending, unsecured lending, consumer finance, personal loans, student loans, banking, NBFC or fintech will be preferred.

• Candidates with strong experience in B2B2C/channel sales and partner acquisition may also be considered.

• Should have demonstrated experience of achieving business/sales targets.

• Key Skills

• Education Loan / Retail Lending Sales

• Business Development

• Channel & Partner Acquisition

• Dealer/DSA/Consultant Management

• Relationship Management

• Lead Generation

• Sales Pipeline Management

• Territory Management

• Customer Acquisition

• Cross-functional Coordination

• Target & Revenue Management

• Negotiation & Influencing Skills

• Preferred Candidate Background

Candidates may come from:

• Education Loan / Student Loan companies

• Banks

• NBFCs

• Fintechs

• Consumer Finance companies

• Retail Lending businesses

• Personal Loan / Unsecured Lending

• Study Abroad / Education Finance ecosystem

• DSA / Channel Sales environments

• Experience with education consultants, study-abroad consultants, universities, colleges or institutional partnerships will be an added advantage.

• Key Performance Indicators

The successful candidate will be measured on:

• Education loan sourcing and disbursement

• Achievement of monthly/quarterly sales targets

• New partner/consultant acquisition

• Active partner productivity

• Lead-to-login and login-to-disbursement conversion

• Business volume and revenue generation

• Territory penetration

• Portfolio quality and sourcing quality

• Customer and partner relationship management

• Location & Reporting Structure

• What Makes This Opportunity Attractive?

• Opportunity to join a newly created Education Loans business vertical.

• Chance to be an early member of the team and contribute to building the business from the ground up.

• Significant ownership of the assigned geography and partner ecosystem.

• Opportunity to work with a leading financial-services organization and build expertise in the growing education-finance segment.

• High visibility and exposure to senior business leadership.

Education

• Graduate in any discipline.

• MBA/PGDM in Sales, Marketing, Finance or related discipline will be an advantage.

• Candidate Attributes

The ideal candidate should be:

• Target-oriented and commercially driven

• Strong in relationship and channel management

• Comfortable with field sales and market development

• Entrepreneurial and capable of working in a newly created business setup

• Strong communicator and negotiator

• Data-driven and disciplined in sales tracking

• Comfortable working independently while collaborating with cross-functional teams

• Note: This is a field-intensive sales role and requires regular market visits within the assigned geography.

• Must-have skills

• Education Loansstudy abroadEducation Lending

• Good-to-have skills

• Retail LendingChannel SalesDSA network