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Area Sales Manager

Volkswagen AG
CA Posted Sep 8, 2026
CAD 105,000 - 123,000 / year

About this role

Position Overview

The Area Sales Manager role is the primary contact for Dealer principals and key dealership managers to lead and manage change within the dealership toward the fulfillment of the Volkswagen critical targets. Under the direction of the National Manager, Sales, the Area Sales Manager is responsible for providing virtual support to all aspects in the development, and monitoring of the Area's new and used vehicle sales programs, and vehicle forecasting and allocations consistent with the achievement of our critical targets.

The successful candidate will be responsible for identifying customer needs, presenting suitable solutions, and driving sales to achieve targets. You'll guide customers through the buying process - personally, by phone, or digitally. The role covers the entire sales cycle from lead generation to closing. You work closely with other departments to ensure that sales strategies align with company objectives.

Base Compensation: Salary range is dependent on factors such as industry-based experience, skills, training, credentials, and other qualifications.

The salary range for this role is $105,000.00 to 123,000.00 per year. Actual pay may vary based on experience, education, and internal compensation practices.

Key Responsibilities

  • Develop, implement and adjust (as required) Area and Dealer Business plans to achieve critical targets, aggressively capitalizing on growth opportunities

  • Directs all aspects of the Dealer’s new and used vehicle operations to deliver upon the corporate objectives.

  • Establishes strategy and initiates tactics with Dealer management on inventory and sales analysis to predict dealerships Short-term and long-term needs.

  • Responsible for effective pipeline inventory management including monthly production allocation coverage

  • Manages and directs administration tasks, as related to new and used vehicle sales, through Ajax support staff

  • Responsible for accurate sales forecasting and timely market intelligence

  • Development and implementation of effective tactical support programs/contests to achieve desired sales objectives

  • Directs and leads all process improvements to deliver a high degree of customer satisfaction and loyalty

  • Establish and implement action plans to achieve desired objectives

  • Assists Dealer’s with personnel planning for their new and used sales departments

  • Responsible and accountable for implementation of business plans to include both short and long term strategy to address any dealership operation shortcoming

  • Initiates appropriate analysis to determine individual Dealer sales performance in respective primary area of influence and is also responsible and accountable for addressing any shortcomings by implementing dealer development initiatives

  • Ensure Area Dealers meet all training and certification requirements

  • Qualification requirements

  • Education Required: Bachelor’s Degree – Commerce or Business preferred

  • Years of Relevant

Experience

  • Required: 3+ years of Sales Experience (Retail or Wholesale)

  • Years of Supervisory

Experience

  • Required: 3+ years preferred

Skills and Qualifications:

  • Positive, winning attitude and proven ability to be an effective business partner, team player, and consultant

  • 3+ years’ automotive industry sales experience

  • Strong market knowledge, strategic orientation, and change leadership skills

  • Proven success in partnering at all levels of the organization, with ability to negotiate and influence to achieve results

  • Excellent communication and presentation skills

  • Strong time management and computer skills

  • Flexibility for regular travel throughout assigned region (approximately 25-40% overnight); bi-monthly trips to Corporate Office in Ajax;

  • Must be fluent in both French and English

  • Présentation du poste

  • Le rôle de directeur régional des ventes est le contact principal pour les principaux concessionnaires et les gestionnaires clés des concessionnaires afin de diriger et gérer les changements au sein du concessionnaire en vue de l’atteinte des objectifs critiques Volkswagen. Sous la direction du directeur national des ventes, le directeur régional des ventes est responsable d’offrir un soutien virtuel à tous les aspects du développement et du suivi des programmes de vente de véhicules neufs et d’occasion de la région, ainsi que des prévisions et allocations de véhicules compatibles avec l’atteinte de nos objectifs critiques.

  • Le candidat retenu sera responsable d’identifier les besoins des clients, de présenter des solutions appropriées et de stimuler les ventes pour atteindre l’objectif. Le poste couvre l’ensemble du cycle de vente, de la génération de prospects à la clôture. Vous travaillez en étroite collaboration avec les autres départements pour vous assurer que les stratégies de vente sont alignées avec les objectifs de l’entreprise.

  • Rémunération de base: La fourchette salariale dépend de facteurs tels que l'expérience dans le secteur, les compétences, la formation, les diplômes et autres qualifications. La fourchette salariale pour ce poste est comprise entre 105 000,00 $ et 123 000,00 $ par an. Le salaire réel peut varier en fonction de l'expérience, de la formation et des pratiques de rémunération internes.

  • Responsabilités Principales

  • Développer, metter

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