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Area Sales Manager

Prima Corporation Limited (Prima)
Lagos Posted Oct 2, 2026
On-site

About this role

Area Sales Manager

Area Sales Manager

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 7 years
  • Location Lagos
  • Job Field Sales and Business Development

About the Role

  • The Area Sales Manager will be responsible for driving sales growth, developing customer relationships, and expanding the market within an assigned territory.
  • The role focuses on achieving sales targets, identifying new business opportunities, managing key accounts, and ensuring excellent customer satisfaction.
  • To guide the company towards profitability and long-term success, the Area Sales Manager will execute sales strategies, grow market share, and build sustainable customer partnerships that support Prima Corp's business objectives.

Primary Duties & Responsibilities

  • Maintaining and increasing sales of your company’s products.
  • Reaching the targets and goals set for designated areas.
  • Establishing, maintaining and expanding customer base in designated area.
  • Servicing the needs of existing customers.
  • Setting sales targets for individual reps and unit teams.
  • Monitoring your team’s performance and motivating them to reach targets.
  • Assessing costs, competition, and supply and demand to identify selling prices.
  • Increasing business opportunities through various routes to market.
  • Establishing a sales training program to train new sales reps.
  • Perform any other duties as required

Qualifications & Requirements

  • Bachelor’s Degree in Marketing, Business Administration, Sales, or a related field.
  • Minimum of 7 years' sales experience, preferably in manufacturing, packaging, FMCG, or a related industry.
  • Proven track record of achieving and exceeding sales targets.
  • Strong experience in key account management, business development, and territory management.
  • Good understanding of the PET preforms, cap, beverage, food, or packaging market is an added advantage.
  • Excellent communication, negotiation, and relationship management skills.
  • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
  • Willingness to travel extensively within the assigned territory.

Key Competencies:

  • Sales & Business Development
  • Customer Relationship Management
  • Negotiation Skills
  • Market Analysis
  • Leadership & Team Management
  • Sales Forecasting & Reporting
  • Proficiency in CRM and Sales Software
  • Microsoft Excel & PowerPoint
  • Communication & Presentation Skills.

What We Offer

  • Competitive salary and benefits
  • Growth and training opportunities
  • Supportive and safety-focused work environment
  • Employee Welfare – HMO, Staff Bus, Staff Canteen.

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