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Area Sales Manager

Multipro Consumer Products Limited
Lagos Posted Jul 16, 2026
On-site

About this role

Area Sales Manager

Multipro Consumer Products Limited is the largest company in Nigeria dealing in Sales, Haulage and Logistics. MCPL was founded in 1996 as a fully owned company of the Tolaram Group.

Area Sales Manager

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 5 years
  • Location Lagos
  • Job Field Sales and Business Development

Responsibilities

  • Plan and deliver the monthly sales targets for his territory.
  • Achieve availability of our products at the Distributors' outlets.
  • Identify, create, and execute opportunities with Distributors to increase sell-in/sell-out.
  • Effectively manage the resources allocated for Sales operations of his assigned territory.
  • Ensure optimization of team effort towards the achievement of territory objectives.
  • Supervise, coach, and train his team on the job to better sell and merchandize our products.
  • Make periodic plans for the territory with clear KPIs
  • Responsible for Distributor management and effective use of allocated resources.
  • Perform and guide staff assigned to his/her territory.
  • Liaise with management. A renowned FMCG Company requires young, resourceful, and agile Area Sales Managers for its sales operations.
  • Execute the sales and marketing plan for the territory as agreed with the Branch Manager.
  • Monitor Distributors' turnover and stocks on a weekly basis and ensure that the various SKUs are available and that the Distributors meet their monthly targets.
  • Develop and execute action plans in case the distributor falls short on his/her monthly target.
  • Develop and execute a training plan for the team (together with the Region Training Manager).
  • Monitor the team's performance and provide feedback to them on a regular basis.
  • Work together with the marketing team to execute and track activities in the territory.

Job Requirements

  • Minimum of HND with 5 years' experience in a similar role; preferably in the FMCG industry.

  • Territory Management Skills (customer/outlet mapping, call/route plan, volume planning, NND, Market Analysis).

  • Proficiency in building and maintaining strong customer relationships.

  • Must possess good analytical and computing skills.

  • Proficiency in information tracking, sales analytics, and PowerPoint presentation.

  • Decision-making and demonstrating self-confidence.

  • Ability to use a smartphone and be tech-savvy.

  • Benefit

  • Attractive Remuneration

  • Pension

  • HMO

  • Monthly Product Pack

  • 13th Month Pay

  • Incentives

  • Leave Allowance.

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