Area Sales Manager - Lubricants

DAG Industries Nigeria Limited - Area Sales Manager - Lubricants

DAG Industries Nigeria Limited is an authorized distributor of Bajaj Auto Ltd. and MRF Tyres in Nigeria, with operations spanning motorcycles, tricycles, tyres, genuine spare parts, lubricants, and after-sales services.

We are recruiting to fill the position below:

Job Title: Area Sales Manager - Lubricants

Locations: Akure - Ondo, Lafia - Nasarawa, and Jos - Plateau

Employment Type: Full-time

Job Summary

• The Area Sales Manager is the frontline sales-execution role responsible for generating demand, acquiring customers and driving DAG lubricants sales within an assigned local market or area.
• The role is highly field-oriented and focuses on daily market coverage, prospecting, customer visits, distributor and dealer support, workshop and service-station engagement, fleet-operator acquisition, lead conversion and competitor monitoring.
• The ASM is expected to maintain strong physical presence in the market and develop relationships with distributors, sub-dealers, workshops, quick-lube outlets, service stations, fleet owners and other prospective customers.
• Execute daily and weekly sales activities required to achieve assigned area sales targets for lubricants.
• Prospect continuously for workshops, service stations, quick-lube outlets, fleet owners, industrial customers, distributors and other potential customers.
• Conduct regular visits to workshops, service stations, distributor outlets, markets, business clusters and other high-potential customer locations.
• Build and maintain productive relationships with workshop owners, service-station operators, mechanic associations and fleet operator groups to generate sales opportunities.
• Generate qualified leads, conduct product presentations and demonstrations, follow up prospects and convert them into completed sales.
• Support distributors and sub-dealers with customer prospecting, product information, merchandising, market activation and retail conversion.
• Capture accurate customer information, lead status, sales activity and competitor intelligence and submit required field reports.
• Identify customer objections, product-quality concerns and counterfeit or adulterated-lubricant issues and coordinate appropriate responses with the relevant internal teams.
• Monitor competitor lubricant brands, pricing, promotions, distributor activities and market movements and promptly report significant developments.
• Support approved sales campaigns, roadshows, workshop activations, customer events and other market-development initiatives.
• Maintain professional conduct and ensure that all customer interactions, pricing communications, documentation and sales activities comply with company policies.

Requirements

• OND/HND or Bachelor's Degree in Marketing, Business Administration, Sales, Chemistry, or a related discipline.
• 3–4 years of relevant field-sales experience.
• Must have proven experience selling lubricant products.
• Strong prospecting, negotiation, customer relationship management, and sales conversion skills.
• Ability to work independently, cover assigned territories, and meet sales targets.

Salary

N350,000 - N400,000 per month.

Application Closing Date

30th November, 2026.