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Area Sales Manager (Bombolulu)

Career Directions Limited
Mombasa, Mombasa, Kenya Posted Sep 22, 2026
Full-time

About this role

The main purpose of this position is to on channel visitations to drive retailer awareness & turnaround on SIMs & Float while paying attention to visibility and merchandising at point of purchase for SSOs and cash agents.

Key Responsibilities

    1. SSO & Agent Recruitment & Mapping - Effectively manage the identification and recruitment of Agents, targeting mobile money outlets and high traffic retails stores.
    1. Call rate - Visit SSOs & Agents regularly using agreed route plans (beat plans).
    1. Training and delivery of business tools - Provide all requisite tools for transactions at SSO & agent outlet and train SSOs and TKash Agents on processes
    1. AML training and testing – Train agents on AML and SSOs on KYC process in relation to SIMREG
    1. Float and stock cover and sales – monitor and effectively enforce 1.5x stock rule for agents and ensure SSOs have adequate stock SIMs for new registration and activations
    1. Merchandising – Develop and maintain merchandising standards by availing merchandising materials at SSOs and Agent outlets.

Principal Outputs for this role:

  • Outlet recruitment – Tkash, SSOs, ASOs

  • Outlet management – retailer training, branding and output tracking

  • Sales targets - Delivering assigned sales targets on Tkash, SSOs, gross additions and devices

  • Product visibility (PICOS) - ensuring visibility at ASO, Tkash, SSO and retailer outlets

  • Product availability - ensuring availability of Telecommunications products within the assigned markets.

  • Reports - sharing reports as required.

Requirements

  • Diploma or Bachelor’s Degree in Business, Marketing or related field

  • At least 1 year experience in sales and distribution role in an FMCG or Telecommunications

  • Customer focus

  • Influencing and negotiation skills

  • Networking and building partnerships

  • Analytical thinking

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