About this role

Location: Lagos

We are seeking a results-driven Area Sales Manager with proven experience in the manufacturing industry to drive sales growth, manage distribution channels, and expand market share across the assigned territory.
The ideal candidate must have strong experience in wholesale and general trade sales, distributor management, and sales team leadership.

Develop and execute sales strategies to achieve assigned area sales targets.
Manage wholesale and general trade channels within the assigned territory.
Identify and develop new business opportunities, distributors, wholesalers, and retail outlets.
Build and maintain strong relationships with distributors, key accounts, and trade partners.
Drive product availability, market penetration, sales volume, and revenue growth.
Monitor sales performance, market trends, competitor activities, and customer feedback.
Supervise, coach, and motivate sales representatives to achieve business objectives.
Monitor distributor performance, stock levels, product movement, and market coverage.
Ensure effective implementation of trade promotions and marketing initiatives.
Prepare regular sales reports, forecasts, and territory performance updates.
Ensure compliance with company sales policies, pricing structures, and operational procedures.

BSc/HND in Business Administration, Marketing, Sales, or a related discipline.
3–5 years of relevant sales experience, preferably in an Area Sales Manager or Territory Sales Manager role.
Mandatory experience in the manufacturing industry.
Proven experience managing wholesale and general trade (WG) sales channels.
Strong knowledge of distributor management, route-to-market strategies, and territory development.
Demonstrated ability to meet sales targets and grow market share.
Excellent negotiation, communication, leadership, and analytical skills.
Good knowledge of the Abuja market is an advantage.

N400,000 – N600,000 monthly.

Not Specified.

Area Sales Manager (ASM) – Wholesale & General Trade (WG)