Area Sales Manager (ASM)

Job title: Area Sales Manager (ASM)

About the Role The Area Sales Manager (ASM) for the Atlantic region serves Atlantic-based dealerships and acts as the primary contact for dealer principals and managers to drive change toward Volkswagen targets. Reporting to the National Manager of Sales, the ASM supports the development, monitoring, forecasting, and allocation of the area’s new and used vehicle programs to meet critical targets. This role measures performance against Volkswagen targets and establishes operating standards to ensure customer satisfaction and loyalty, with travel to meet key dealership staff as needed. Collaboration with Dealer Principals, General Managers, and Fixed Operations staff helps develop business plans that align with Volkswagen Operating Standards.

What You'll Do

• Develop, implement and adjust Area and Dealer Business plans to achieve critical targets, aggressively capitalizing on growth opportunities
• Directs all aspects of the Dealer’s new and used vehicle operations to deliver upon the corporate objectives
• Establishes strategy and initiates tactics with Dealer management on inventory and sales analysis to predict dealerships short-term and long-term needs
• Responsible for effective pipeline inventory management including monthly production allocation coverage
• Manages and directs administration tasks, as related to new and used vehicle sales, through Ajax support staff
• Responsible for accurate sales forecasting and timely market intelligence
• Development and implementation of effective tactical support programs/contests to achieve desired sales objectives
• Directs and leads all process improvements to deliver a high degree of customer satisfaction and loyalty
• Establish and implement action plans to achieve desired objectives
• Assists Dealer’s with personnel planning for their new and used sales departments
• Responsible and accountable for implementation of business plans to include both short and long term strategy to address any dealership operation shortcoming
• Initiates appropriate analysis to determine individual Dealer sales performance in respective primary area of influence and is also responsible and accountable for addressing any shortcomings by implementing dealer development initiatives
• Consult with Dealer on necessary actions to attain mutual Business plan goals
• Achieve Customer Satisfaction goals, and assist Dealers to ensure high quality service core processes
• Develop programs and incentives in support of critical target attainment
• Manage Area marketing and administration budgets
• Ensure Area Dealers meet all training and certification requirements

What We're Looking For

• Education Required: Bachelor’s Degree – Commerce or Business preferred
• Years of Relevant Experience Required: 3+ years of Sales Experience (Retail or Wholesale)
• Skills and Qualifications: Positive, winning attitude and proven ability to be an effective business partner, team player, and consultant
• 3+ years’ automotive industry sales experience
• Strong market knowledge, strategic orientation, and change leadership skills
• Proven success in partnering at all levels of the organization, with ability to negotiate and influence to achieve results
• Excellent communication and presentation skills
• Strong time management and computer skills
• Flexibility for regular travel throughout assigned region (approximately 25-40% overnight); bi-monthly trips to Corporate Office in Ajax

Compensation & Benefits

• Salary range: $105,000.00 to $123,000.00 per year (USD)
• Health Insurance Coverage: comprehensive health, dental, and vision insurance with a flexible plan
• Health Spending Account
• Retirement Plans & Savings: defined contribution plan with generous matching
• Bonus & Merit Program
• Vehicle Leasing and Purchase Programs for employees and eligible family members