About this role

Area Sales Manager at Allflavors Supreme Foods Limited

Job Title: Area Sales Manager Location: Amuwo Odofin, Lagos Employment Type: Full-time Industry: FMCG (Peanut & Snacks Manufacturing)

Summary

We are seeking a dynamic, result-driven, and experienced Area Sales Manager to lead sales growth across the Lagos market.
The ideal candidate will have strong experience in the Open Market and HoReCa (Hotels, Restaurants, Cafés/Catering) channels, with a proven ability to expand market coverage, build customer relationships, and consistently achieve sales targets.

Develop and execute sales strategies to grow market share within the assigned territory.
Drive product distribution and availability across open markets and HoReCa outlets.
Identify and onboard new distributors, wholesalers, retailers, and key HoReCa accounts.
Build and maintain strong relationships with customers and channel partners.
Monitor competitors' activities, market trends, and pricing to identify business opportunities.
Ensure achievement of monthly, quarterly, and annual sales targets.
Supervise and support sales representatives within the assigned territory.
Conduct regular market visits to improve product visibility and customer engagement.
Prepare and submit accurate sales reports, forecasts, and market intelligence.
Collaborate with internal teams to ensure timely order fulfilment and customer satisfaction.

Bachelor's Degree or HND in Marketing, Business Administration, or a related field.
3–5 years' experience in FMCG sales, preferably within the snacks, food, or consumer goods industry.
Demonstrable experience managing Open Market and HoReCa sales channels in Lagos.
Strong negotiation, communication, and relationship management skills.
Proven record of meeting or exceeding sales targets.
Good analytical and reporting skills.
Proficiency in Microsoft Office (Excel, Word, and PowerPoint).
Valid driver's licence is an added advantage.

Key Competencies:

Not Specified.

Area Sales Manager