Area Sales Manager

About the Role The Area Sales Manager for Sparex will drive sales growth and brand visibility across the allocated Queensland region by developing and managing a dealer network. Based in Queensland and on-site, you will build proactive relationships with dealers and lead market development to meet the company’s strategic goals. What You'll Do

• Develop and manage Sparex dealer network within the allocated region; identify, recruit and onboard new Sparex dealers; build strong relationships with existing dealers; provide training on Sparex products, systems, and sales strategies; monitor dealer performance and implement improvement plans.
• Achieve and exceed regional sales targets through dealer management and market penetration; promote the Sparex brand through dealer marketing initiatives, trade shows, and local events; conduct regular market analysis to identify growth opportunities and competitive threats; collaborate with marketing to tailor regional campaigns.
• Maintain accurate records of dealer activity, sales performance, and customer feedback; prepare monthly sales reports and forecasts; manage promotional activities in line with company policies.
• Engage with customers by supporting dealers in resolving issues and conducting end-user visits with dealers to strengthen relationships and identify needs; gather market intelligence to inform product development and strategy. What We're Looking For
• Proven experience in sales, preferably within the agricultural or automotive parts industry.
• Strong understanding of dealer networks and B2B sales dynamics.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and manage a territory; willingness to travel regularly within the allocated region.
• Strategic thinking and planning, relationship management, market awareness, self-motivation, problem-solving and adaptability. Nice to Have
• Experience with Sparex or in agricultural/automotive parts industry (preferred but not required).
• Knowledge of agricultural parts and accessories. Compensation & Benefits
• Competitive base salary; a company performance related annual bonus; Employee Stock Purchase Plan; supportive workplace culture.