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Area Sales Manager

AAVA Brands Ltd
Lagos Posted Aug 24, 2026
On-site

About this role

Job title: Area Sales Manager

Job Type: Full Time Qualification: BA/BSc/HND Experience: 3 years Location: Lagos Job Field: Sales and Business Development

Key Responsibilities

  • Develop and execute sales strategies to achieve assigned targets.
  • Lead, coach, and motivate the sales team to deliver strong performance.
  • Manage sales activities and coverage across the assigned territory.
  • Monitor sales performance, market trends, competitor activities, and opportunities.
  • Build and maintain strong relationships with distributors, retailers, and key customers.
  • Ensure effective implementation of sales promotions and company initiatives.
  • Track team performance and provide regular sales reports and insights.
  • Identify new business opportunities and drive territory expansion.
  • Ensure compliance with company policies, processes, and sales procedures.

Requirements

  • Minimum of 3 years of relevant sales experience, preferably in the FMCG or Consumer Goods industry.
  • Proven experience managing and leading a field sales team.
  • Strong knowledge of territory management and sales operations.
  • Excellent communication, negotiation, and interpersonal skills.
  • Strong analytical and problem-solving abilities.
  • Ability to work with sales targets and performance metrics.
  • Proficiency in Microsoft Office and sales reporting tools.
  • Must be willing to travel within the assigned territory.

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